What Is The Importance Of Storytelling In The Odyssey

Jane Horovitz Jennie Woodard Honors 111 9/25/17 Storytelling in the Odyssey The Odyssey is a story made up of stories. Because there is very little action that happens in the present, the presence of storytelling within the Odyssey is something that characterizes it and makes it unique. The spreading of stories serve to form legends and myths that can have the effect of shaping a culture. In addition, since stories were such an important aspect of entertainment in Greek culture, stories also shape the audience, either by entertaining them or creating feelings of sympathy in them. The function of storytelling in the Odyssey, is to evoke emotions and leave powerful, lasting impressions on the audience. However, the stories that are told†¦show more content†¦Therefore, this passage of time could already have led to the possibility that the story Odysseus tells is not exactly the same as what truly happened, even if that modifying of the story was unintentional. Even if Odysseus intended on trying to precisely encapsulate his adventures into a story, the story told could never completely be consistent with the events. Somewhere along the line manipulations happens to a story and that’s why they play such an important role in the Odyssey. Manipulation of the stories in the Odyssey allow myths and legends to form about characters or events. Whether Odysseus is exaggerating a certain scene or characteristic of himself as to come off more strong and hero-like, or Odysseus is leaving out information that adds to the understanding of the story, the story that is told and how it is perceived by the audience depends on and is directly correlated to the situation Odysseus or another character is currently in, who his audience is, and what is it that he wants from the audience. For instance, when telling his story to the Phaecians, Craig Russell claims that â€Å"Odysseus’s concern would have been not what â€Å"really happened† in the past, but rather what is most beneficial in his present †. Odysseus was focusing on evoking certain emotions and impactful pathos upon his audience in this situation, so that the Phaecian’s might have sympathy for him, feel in awe of him and trust him. Therefore, Odysseus uses storytelling based on the situationShow MoreRelatedThe Act of Storytelling in The Odyssey Essay examples1469 Words   |  6 PagesThe Act of Storytelling in The Odyssey In The Odyssey, the act of storytelling plays a significant role in revealing the story of Odysseus. Each storyteller reveals a part of the past of Odysseus and his heroic deeds. Each of their stories gives insight into what a hero should be, according to the standards of the Greek society, and they each reflect a different aspect of a hero. When pieced together, each story becomes part of a whole, however, each has a different function within the epicRead MoreThe Impacts Of The Odyssey In Homers The Odyssey1166 Words   |  5 PagesHomer’s epic poem The Odyssey follows Odysseus on his long journey home. The Epic also includes the stories of Odysseus’ family left behind: the travels of his son, Telemachus, and how plenty, of what we would now call â€Å"home wreckers†, suitors pressured his wife, Penelope, into marrying one of them. The characters are beautifully crafted and the story is truly epic. All the elements presented can bring in any reader from any ce ntury, the Cyclops, the Gods, the trickery of Penelope, and the disguisesRead MoreBig Fish, By Tim Burton Essay1750 Words   |  7 PagesWhat would this world be without myths? A myth is a story, that explains why things happen, a basis for morality, and teaches people the way to live. The Odyssey is a famous Greek myth with great mythological significance and is one of the best epic poems, not only in Greek but in the world of literature. The Odyssey’s story, as well as its significant values and morals presented, has inspired many others to create different versions of the epic. The one version that seems to be a great modern interpretationRead MoreSimilarities Between Achilles And Odysseus1110 Words   |  5 PagesHeroics (A Comparison of Heroic Traits Displayed by Achilles and Odysseus in Homer’s, Iliad and Odyssey) Humanity has always strived for greatness, and is destined to continue this attempt till the world stops spinning. Through the art of storytelling, and literature, we have weaved images of what the ideal human should be. Countless works of literature depict such humans as â€Å"heroes†, due to the inspiration they stir within our imperfect souls. Truly epic heroes shape future stories, and remainRead MoreDifferences Between Cuneiform And Cuneiform1229 Words   |  5 PagesEgyptians carved on temple walls and public monuments in the form of pictures, symbols, or signs (2016). Runes, an alphabet with 24-33 letters carved on stones, as stated by Encyclopaedia Britannica article Runic Alphabet (2016). 2. What is The Book of the Dead? What journey does the soul make? How are its deeds weighed? As the Wikipedia article The Book of the Dead mentions, The Book of the Dead consists of a loose collection of funerary text from Ancient Egypt containing magic spells supposedRead MoreTechnological Advancements And Its Impact On The Modern World1092 Words   |  5 Pagesgay Justin Simien. Using their own identities and take on the world, these filmmakers are helping to create a new meaning for both what a black film consistence of, and what it means to be a black filmmaker today. It is important to take a comprehensive dive into these talented filmmaker’s filmography, for while their list is still relatively small, they show just what the future of hollywood may look like. Before diving into the techniques these creatives use it is necessary to first breakdownRead MoreThe Ancient Greek Of Greek Civilization968 Words   |  4 Pagesacknowledges that the Myceneans conquered the Minoans. (Mark) The Myceneans prospered as well and were greatly influenced by the Minoan civilization, especially establishing the same religious rites and what would later be known as the pantheon of Ancient Greece. Although archeological evidence isn’t clear as to what wiped out and destroyed the Mycenean civilization, some claim the Doric Greeks invaded and conquered them. (Mark) This would in turn lead into the Dark Ages. The Dark Ages of Ancient Greek isRead MoreGoing Look At The Stars1846 Words   |  8 Pagesin what we call Greece, establishing the Mycenaean civilization, which thrived, becoming rich with powerful cities that were military strongholds and international trade centers (Murnaghan l). Through their trade with nearby islands, they adopted a â€Å"syllabary† system of writing from the Minoans, who flourished on the island Crete (Murnaghan l). However, the next evidence of Greek writing is not seen until the Phoenician alphabet is introduced in eighth century B.C.E. (Murnaghan lii). So what happenedRead MoreChristopher Nol An Auteur And Postmodern Filmmaker2218 Words   |  9 Pagesof all time. Many say â€Å"what he’s trying to be is some kind of modern Kubrick. I think he’d be better off being a modern Hitchcock † I believe he is a mix of the two, both pleasing the general audience and those that are there for intellectual stimulation. After Doodlebug gain ed him critical attention he then moved on to a bigger project, Following. The films I will analyse are The Prestige and Interstellar, which are films filled with his trademark of non-linear storytelling, grand-camera angles andRead MoreThe Sopranos1696 Words   |  7 Pagesthe show and how they re-watched the entire series again after reading it. Those final few minutes of the final episode is truly the greatest scene in the history of the medium; a scene constructed as a culmination of 8 years and 86 hours of epic storytelling. Chase created the scene for the fans who were willing to dig beneath the surface and see exactly how much thought and creativity went into every tiny detail of this show. The final scene has solidified the show as the greatest in television history

Communication Unit free essay sample

To build relationships – by smiling, waving or simply saying hello when building a relationship with a new child, new member of staff or new parents settling into our setting. †¢Maintaining relationships – by simply saying hello or goodbye to people and children in our setting is maintaining a relationship which involves a lot of our language and communication use. To gain and share information – which helps us in the way we work. Information we gain and share not only comes from the children but from the parents, families, colleagues and other professionals. †¢To gain reassurance and acknowledgement – by giving children praise, physical reassurance, making eye contact or showing interest in what activity they are doing as well as providing colleagues with reassurance and acknowledgment in sharing new ideas and information. To express needs and feelings – this includes colleagues, parents and children as we need to be able to express our n eeds and feelings in order for needs to be met and for the effective running of the setting. †¢To share ideas and thoughts – this includes colleagues, parents and children such as creative ideas and thoughts. (A. C 2) It is important to establish good relationships with children, parent, colleagues and other professionals to ensure the effective running of our setting which allows for us to plan and meet their individual needs. Those with good communication skills such as body language, facial expressions and ways in which others listen and talk to you, will have strong relationships with parents, colleagues, children and other professionals. Some ways that communication affects relationships are: †¢Sharing and gaining information – as we need to be able to share and gain information to help the effective running of the setting which may include information on how the child is feeling, what interests them, any information to do with their health and welfare such as any allergies, or conditions i. . asthma, learning needs i. e. referrals to speech and language therapist. †¢Settling in – as children would feel uncomfortable settling in until they are comfortable with us which means that finding ways to communicate with the child is important to start building a relationship with them which will help settle them. It is not only the child who may find it hard but their parents also so it is important to find ways to communicate with the parents to build a relationship where they have total confidence and trust in us to care for their child. Supporting children’s play and learning – this depends on the quality of the relationship between adult and child as children play and learn more effectively when they are relaxed and comfortable with those around them. They will also benefit from playing and learning activities with adults through good communication which can allow adults to help them learn new vocabulary, develop different concepts and express ideas. †¢As children get older they will move between different setting s s uch as from day nursery to nursery school which means they will be around different carers during a day. This can be made easier if all adults involved share a good relationship which allows them to communicate easily. †¢Effective teams – as we often work with other professionals it is important for us to work well together and build strong professional relationships as the quality of relationships with other professionals can be enhanced or threatened depending on how we speak to them, react to their ideas or suggestions and the tone in which we speak to them. It is important to have a good relationship as if the relationship has broken down then the quality of service for children and their families is likely to be less effective. Outcome 2: Be able to meet the communication and language needs, wishes and preferences of individuals (A. C 1) This will be seen in observation. (A. C 2) There are a number of factors that early years workers need to consider in promoting effective communication with others as it is essential to consider different communication methods which are the right communication style, although most of our communication is based on face to face interactions there are certain factors we need to consider when using this communication style such as: Environment which is important to think about the location as in a busy and loud environment it is hard to communicate and have a conversation such as for parents and young people we may choose a quiet place whereas with toddlers and young children we need to provide a welcoming and friendly place. Proximity, orientation and posture which helps us to be sensitive towards other peoples needs such as children who we may have a strong positive relationship with may feel better having us close to them but with children who we do not know this might scare or push them away which also requires us o be observe when communicating. Also how to position your body when communicating as to not be so direct when standing right in front of a child or adult as this makes it uneasy to break eye contact which could make the encounter uncomfortable where standing at a slight angle allows it to be less direct and at ease to break off eye contact, although it is not only how you position your body but o n posture also whether standing or sitting as you do not want to seem bored by maybe being slouched down. It is important to think about what signals we give out. Listening skills which is also known as active listening which requires not only listening but observing body language, gestures, facial expressions and other signals that are being sent out by the child or adult. By giving your full attention to the other person is not just listening to what they are saying but on how they say it which is important when encouraging young children’s speech and dealing with parents. Time it is important to not rush communication as children and adults need time to think of how to respond and what they would like to communicate in conversation. A. C 3) This will be seen in observation. (A. C 4) This will be seen in observation. Outcome 3: Be able to overcome barriers to communication (A. C 1) Communication is based on sharing and is important to remember when promoting effective communication is that not everyone shares the same views and experiences such as childhoods, culture, family background or linguistic knowledge. Therefore we can not be sure that our own personal styles of communication will be effective. A number of factors that can affect people’s communication are: Culture and family background affects the way in which people communicate as in some cultures eye contact is interpreted differently and is not essential in the way they communicate as well as family background as each family is different and share their own ways of communicating together such as children who hear bad language at home and repeat it not realising or a child who hears more than one language at home. Some children may come from a loud and confident family whereas another may come from a shy and timid family which affects the way they communicate in childhood and in adulthood. Personality can affect the way in which children and adults communicate as early on we can see children who are more daring and outgoing yet they may not have developed language. Identifying and observing a person’s personality is important to communication as a child or adult may seem not interested or bored where it is actually they do not like to speak in groups or to people they do not know. Literacy which involves reading and writing as some may have developed these to a higher level whereas others may find them difficult for different reasons such as learning difficulties or language barriers. ICT knowledge which involves sending and receiving emails, having internet phone conversations or accessing and uploading photos or video clips. Although some people may share them same difficulties they may have with literacy and may or may not prefer this type. Confidence and self-esteem are the main factors in the kinds and styles in which people communicate which could lead on from previous experiences they have encountered such as a child was made fun of because they said or spelt a word wrong so in later life they avoid spelling and writing, where a child who listens may become a confident adult who will share their opinions and views. A. C 2) Some potential barriers to effective communication are: Information the sender may want to send but have language difficulties and is unable to express themselves in spoken or written forms. They may also not understand others needs. ( Encoding as the sender may send out an inappropriate method of communication such as a written formal le tter rather than a verbal conversation. The sender could also may have difficulty in choosing appropriate words or use an inappropriate tone of voice. The sender may write illegibly or have language difficulties and are unable to express themselves. ( Transfer such as emails may not be received, post may go missing, background noise may interfere, verbal or written messages sent through children may not come across fully, voice mail may not be listened to by recipient or verbal messages sent by an adult may not come across fully. ( Reception as people suffer from hearing difficulties they may not realise that the communication was meant for them or a person with a visual impairment may not be able to see facial expressions. Gestures or written messages clearly. ( Decoding the recipient may not understand or hear the message correctly because of language difficulties, may not have the time or experience to fully understand the intended message, their past experiences influence how they receive and interpret messages, the relationship between sender and recipient may influence communication whether the sender is someone the recipient does not know or the recipient may be distracted and not listen fully to the message. ( Feedback may not be seen which means the sender may not realise that there are difficulties in their method of communication, they may not show any facial expressions or may interpret the recipient reaction wrong. ( Response may not be sent back and the message has not been received or fully understood or the sender may respond negatively as method of communication is misunderstood or unclear. (A. C 3) This will be seen in observation. (A. C 4) This will be seen in observation. (A. C 5) There will be a time when extra support may be needed to share effective communication with a child or adult and to meet their needs which include: Speech and Language Services which we may need the support of such as speech and language therapists who help us find was of communicating with children and young people. They would also provide us with support, guidance and suggestions of resources we can use to help aid us in communicating with children and young people such as the picture exchange communication system (PECS) or provide training in visual systems like makaton. Speech and language therapists work closely with infants, children and adults who have various levels of speech, language and communication problems. They would also work with people who have swallowing difficulties. They would assess the clients needs before developing individual treatment programmes which would enable the client to improve as much as possible involving families, carers and teachers. Speech and language therapists usually work as part of a multidisciplinary team with other health professionals such as doctors, occupational therapists, psychologists and physiotherapists and may also liaise with professionals in education and social services. Speech and language therapists job responsibilities include: †¢ identifying children’s development †¢ Identifying their speech and communication difficulties/disorders †¢ Assess and treat swallowing and communication difficulties caused by congenital problems like cleft palate or acquired disorders from a stroke or injury †¢ Devise, implement and revise treatment programmes †¢ Monitor and evaluating clients progress Advocacy Services as part of the united nations convention on the rights of the child we are obliged to share information with children and young people on matters that are important to them. The child would then be assigned an advocate who’s job role is to put forward the child’s best interests and to relay to others the feelings and needs of the child or young person. Advocates are particularly essential for children and young people who are in local authority care or for children and young people with communication difficulties. One type of childrens advocate represents or gives voice to an individual or group whose concerns and interests are not being heard. A child advocate will try to prevent children from being harmed and may try to obtain justice for those who have already been injured in some way. A child advocate may also seek to ensure that children have access to positive influences or services which will benefit their lives such as education, child care and proper parenting. Another form of child advocacy happens at the policy level and aims at changing the policies of governments or even trans national policies. These advocates do lobbying, policy research, file lawsuits and engage in other types of policy change techniques. Outcome 4: Be able to apply principles and practices relating to confidentiality (A. C 1) Confidentiality is data protection and is about respecting people‘s right to privacy and keeping information safe which they have provided and not share with other people or pass on personal information about the families and children you are working with, except when it is in a child’s best interest to do so e. g. here are concerns about a child’s welfare as they are showing signs of abuse so I would approach my boss or manager about it but not discuss it with anyone else unless it concerns them or if a parent has asked for the contact details of another child’s family where I could not give that information as I do not have consent to give it out nor do I have access to such information. Otherwise as a main rule it is essential to consider all gained inf ormation as confidential. Most settings have a confidentiality policy to help ensure that this applied which all employees MUST read and apply to their work. Congeniality is very important when working with children and young people that there is a legislation that covers all the stored information. That legislation is Data Protection Act 1998. The Data Protection Act 1998 covers both electronic records and paper based records. It strictly regulates the keeping of records, passing of information and the storing of data. The act was created to protect people’s confidential and personal information from being shared without consent. Any work settings that collect and store information about children, young people and their families must register with the Data Protection Commission and anyone who has access to any of the information must follow the acts principles. All information stored must also be up to date and access secured. (A. C 2) This will be seen in observation. (A. C 3) When working in early years settings parent and children have a right to confidentiality although there may be some times when the need to maintain confidentiality will be breached if disclosing concerns such as if there are concerns about a child’s welfare e. g. abuse. Where abuse of a child or young person is suspected all settings should have a designated person/s to deal with child protection issues. If you have concerns that a child is being abused it is our job to disclose this information to the designated person of the setting unless you think by disclosing the information will put the child/young person in further danger which can be very hard to work out so having colleagues to discuss this will help you come to a quick and more accurate conclusion. This can become very difficult if you feel that there is a child or young person abuse issue and the designated person thinks that there isn’t. I think if you have a doubt then it is better to be safe than sorry and maybe monitor the child gathering more information but if the child is in significant danger then report it to the safeguarding board immediately. Parents will have had a copy of the child protection policy which states that information regarding every child will be disclosed if it is deemed that any child is in significant harm or danger which gives us the right to report any kind of abuse to the safeguarding board without the parents, carers or guardians permission. However it is important to follow the right steps whilst reporting a case of abuse or a suspected case, we need to gather the correct information such as if a child or young person discloses information to you do not promise to keep a secret because we will have to disclose the information given and this will make the child think that they cannot trust that person anymore as they trusted you in the first place to disclose the information. Also a main feature of sexual abuse is that the abuser asks the child to keep this a secret between them. Breaching confidentiality is very serious and most settings have a procedure in which you should follow in the case that breaching confidentiality arises. Information should be passed quickly and directly to the person in charge of dealing with such concerns although confidentiality is still upheld so that other staff, parents, etc do not know anything about the concerns UNLESS they do need to know.

The US Economy

The life of robert frost essays

The life of robert frost essays Born March 26, 1874 in a small apartment located in San Francisco, Robert Frost, one of Americas leading 20th century poets, was born. Robert Frost was the first born son to William Prescott Forest and Belle Isabelle Frost. Robert Frosts home life had much influence on his life and his writings. William Prescott Forest was a rebellious teen who ran away to serve under the leadership of Robert E. Lee, his hero whom he named his son after. His personality was disliked by many but he gained the respect he always wanted. Despite his parents and many other peoples doubts of him, he was accepted at Harvard and lived the college life - gambling and drinking but managed to graduate with honors in 1872. His goal was to enter politics, but after doing some journalism his senior year, doing literary work attracted him. He hated New England and aspired to someday move to the West coast following in the adventurous footsteps of Mark Twain, Bret Harte, and Ambrose Bierce - each of whom found San Francisco a good place for a young man with literary ambitions. In order to raise money to make the transcontinental journey, he took a job as principle of Lewiston Academy with the intentions of quitting after one year. He was described in the yearbook as dashing and energetic. In the fall he m et a young teacher (the only other teacher at the small private school) who was to teach him stenography - a skill he rightly guessed would come in handy when he turned his hand to journalism. Isabelle Moodie, a woman with a slight Scottish accent, gladly accepted this task not knowing what lay ahead. Isabelle Moodies father, Thomas Moodie, drowned at sea when she was eight years old and at age eleven her mother, Mary Moodie, shipped her off to live with a wealthy aunt and uncle in Ohio. Obvious differences between Isabelle and Will got in the way of their courtship. She was a rel...

Malaria Essay Example | Topics and Well Written Essays - 1500 words

Malaria - Essay Example According the research of Wolfe team, the parasite that infects chimpanzees is named as, P. reichenowi. This parasite is consisting of more genetic variability in comparison to those species which target humans. Generically, the older parasites demands more time to evolve variants; hence the diversification form of humans is far less as compared to the chimpanzees. After considering the detailed research on genomes, Stephen Rick found that the human malaria parasites are actually nested inside the parasites of chimpanzees. Meanwhile, the genetic data states P. falciparum as a mutated form of P. reichenowi. There are no such examples found either, which can relate the human malaria originated from a bird or a chicken other than chimpanzees. Stephen Rich’s theory also states that, a mosquito which feds on a chimp first and then on human, is apparently introducing the parasite into our lineage. The recent consistent observation declares that, malaria is less toxic on a chimp rath er than human. According to Stephen Rich, chimpanzees have been around longer than human hence; the host and parasite balance their relationship with each other having lots of time in hand. Greg Lanzaro states that, to solve this puzzle of origin, the malaria, human genetics, mosquito spreading malaria and the parasite should all be put together. Stephen Rich’s investigation of malaria affecting chimps and passing over to humans is still in process, through more genomes details. (Peeples, 2009) Malaria disease has been highlighted on the surface of the earth for over 4000 years ago. First, the Chinese medical writing illuminated the symptoms of malaria. These symptoms were characterized in Nei Ching, in 2700 BC. The Emperor Huang Ti was the editor of Nei Ching. The first recognition of malaria was done in Greece, during the 4th century BCE. It resulted in the decline of the population of several states

Krafts food UK Essay Example | Topics and Well Written Essays - 7000 words

Krafts food UK - Essay Example The results indicated very strong positive correlation between flexible workplace practices and direct impact on employee performance criteria such as quantitative work output (r = +0.96), qualitative work output (r = +0.90), team working (r = +0.93) and recruitment and retention (r = +0.78). The results also indicated a very strong positive correlation between flexible workplace practices and indirect impact on employee performance criteria such as job satisfaction (r= +0.85) and organisational commitment (r = +0.87), except on stress which showed a weak positive correlation(r = +0.19). The results also indicated that majority of respondents felt that flexible work practices contributed positively towards quantity and quality of their output, increased loyalty towards the organisation and improved job satisfaction. Contents Abstract iv Contents v Table of Figures vii List of Tables vii Photo Credit vii Chapter 1: Introduction 1 1.1 Background 1 1.2 Research Significance 2 1.2.1 Rese arch Question 3 1.3 Research Aims and Objectives 3 1.3.1 Primary Objective 3 1.3.2 Secondary Objectives 3 1.4 Research Methodology 4 1.5 Arrangement of Chapters 5 Chapter 2: Literature Review 6 2.1. Workplace Flexibility 6 2.2 employee performance 8 2.2.1 Why measuring employee performance is important for flexible working 8 2.2.2 Measurement and evaluation of flexible work arrangements 8 2.3 Link between workplace flexibility and employee performance 9 2.4 Conceptual Framework and Hypotheses 11 2.4.1 Testing of Hypotheses 12 Chapter 3: Research Methodology 15 3.1 Introduction 15 3.1.1 Research Context 15 3.2 Research Design 16 3.2.1 Theoretical vs. empirical 17 3.2.2 Nomothetic vs. ideographic 17 3.2.3 Cross-sectional vs. longitudinal study 18 3.3 Research Method 18 3.3.1 Qualitative study 18 3.3.2 Quantitative study 19 3.4 Population and Sampling 21 3.4.1 Sample 21 3.4.2 Variables 22 3.5 Data Collection 22 3.5.1 Instrument for employee survey 22 3.5.2 Scaling 23 3.5.3 Ethical Issu es in Collection of Data 24 3.5.4 Data Analysis Technique 24 3.6 Practical Problems faced and Limitations 24 3.6.1 Practical problems faced 24 3.6.2 Limitations 24 3.6.3 Reliability and Validity 25 Chapter 4: Analysis, Findings & Discussion 27 4.1 Analysis 27 4.1.1 Demography 27 4.2.2 Flexible work arrangement 29 4.2.3 Employee performance 30 4.2.4 Testing of Hypotheses 33 4.2 Findings 36 4.2.1 Major findings 36 4.2.2 Other findings 37 4.3 Discussion 38 Chapter 5: Conclusions & Recommendations 39 5.1 Conclusions 39 5.1.1 Limitations of this study 40 5.2 Recommendations 41 References 42 Appendix 1: Employee Perception Survey 49 Employee Survey Questionnaire 50 1. Demography 50 2. Flexible Work Arrangement 50 Appendix 2: Employee Survey Report 57 1. Demography 57 2. Flexible work arrangement 57 3.Direct Impact on Performance 58 4. Indirect impact on performance 62 Table of Figures Figure 1: Types of workplace flexibility 7 Figure 2: Research design for primary study established for th e study 21 Figure 3: Demography of employee survey 28 Figure 4: The terms of flexible work arrangements 29 Figure 5: GPA Score of performance measurement variables 31 Figure 6: Summary of correlation between flexible work practices and consequent impact on employee performance. 35 List of Tables Table 1: Comparison between reliability and validity issues 26 Table 2: Example of calculation of GPA scores for employee performa

Company - BlackBerry mobiles Essay Example for Free

Company BlackBerry mobiles Essay BCG matrix is a portfolio planning model, which is used to determine position of the product in the product portfolio of the company. Under this model, company divides its business units into four categories on the basis of combinations of market growth and market share comparative to the leading opponent. This model helps the management to analyze the future growth of different business units. We can take the example of BlackBerry mobiles. It is the Canadian telecommunication and wireless equipment company best known to the general public as the developer of the BlackBerry brand of smart phones and tablets. At one point of time, BlackBerry mobiles were considered as best mobiles in the market. They use to give direct competition to the Nokia and apple mobile phones. In 2011, the market share of the BlackBerry mobiles was 14.3%. But, over the last few years, company market share has declined to 0.6%. In BCG Matrix, we can place the BlackBerry mobiles into question mark category. We have placed the BlackBerry mobiles into question mark category because the market of mobile is increasing with the rate of around 40% but the market share of the BlackBerry mobiles is deceasing every year. Apart from BlackBerry, all other major mobile phone companies such as Samsung, Apple, Huawei, and Lenovo are growing with good pace. Actually, unlike other companies, BlackBerry did not focused on innovation. It was the last major mobile manufacturing company, which introduced the smart phone. They do not able to match the expectations and needs of the people, due to which company lost its market share into the hands of other mobile manufacturing companies. References http://www.quickmba.com/strategy/matrix/bcg/ http://www.gartner.com/newsroom/id/2665715 http://bgr.com/2014/02/12/blackberry-market-share-q4-2013/ http://www.bloomberg.com/news/2014-05-28/blackberry-market-share-to-fall-to-0-3-in-2018-idc-says.html