Nokia’s Blue Ocean Strategy Essay

In today’s overcrowded industries, competing head-on results in nothing but a bloody â€Å"red ocean† of rivals fighting over a shrinking profit pool. Some Companies are fighting for a competitive advantage or over market share while others are struggling for differentiation. This strategy is increasingly unlikely to create profitable growth in the future. Nokia , the Finland’s falling mobile phone company has seen its market share and share price tumbling dramatically by 90% since 2007 and the company is yet to achieve the comeback it hopes. Instead of competing in such red ocean of bloody competition, Nokia should make smart strategic moves by creating uncontested market space that would make the competition irrelevant. Blue ocean is then concerned with unknown markets where opportunities abound. First of all, this study will critically be evaluating Blue Ocean Strategy by highlighting the six principles that Nokia can use to successfully formulate and execute Blue Ocean Strategies. Secondly, we will be focusing on the comparison and contrast of red and Blue Ocean, and finally, this assignment will concentrate on an explanation of the benefit and problems of Group Work. Blue Ocean Strategy Blue Ocean strategy challenges Nokia to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up existing and often shrinking demand and benchmarking competition, blue ocean strategy is about growing demand and breaking away from competition. This involves creating blue oceans in a smart and responsible way that is both opportunity maximising and risk minimising. Creating uncontested new market space To win in the future, Nokia must stop competing with rival firms in the battle of smartphones because the only way to beat the competition is to stop trying to beat the competition since the rules of the game are yet to be set. Because operations improve, markets expand, and players come and go, it is a big challenge for Nokia to continuing creation of blue oceans. Here, the strategic move would be the right unit of analysis for explaining the creation of blue oceans and sustained high performance. A strategic move is the set of managerial actions and decisions involved in making a major market-creating business offering. Also, Nokia has to focus on value innovation which is the cornerstone of blue ocean strategy. But again, instead of beating the competition, Nokia should focus on making the competition irrelevant by creating a leap in value for buyers and the company, thereby opening up new and uncontested market space. Formulating and executing Blue Ocean Strategy  To succeed in Blue Ocean, Nokia has to take into account the principles and analytical frameworks that are essential for creating and capturing the strategy. Nokia’s executives have to be brave and entrepreneurial, they should learn from failure, and seek out revolutionaries. Effective blue ocean strategy should be about risk minimisation and not risk taking. The tools and frameworks presented include: * The strategy canvas: it a diagnostic and an action framework for building a compelling blue ocean strategy which serves two purposes. First, capturing the current state of play in the known market space, allowing you to understand where the competition is currently investing, the factors the industry currently competes on in products, service, and delivery, and what customers receive from the existing competing offerings on the market. Second, Nokia’s executives should fundamentally shift the strategy canvas of its operations by reorienting the strategic focus from competitors to alternatives, and from customers to non customers of the business. * The four actions framework consists of reconstructing buyer value elements in crafting a new value curve. These actions consist of eliminating the factors that Nokia takes for granted, reducing factors well below Nokia’s standard, raising factors well above Nokia’s standard, and creating factors that Nokia has never offered. * The Eliminate-Reduce-Raise-Create Grid is key to creation of blue oceans. The grid will push Nokia to act on all four to create a new value curve. By doing it, the grid will give four immediate benefits: * Pushing Nokia to simultaneously pursue differentiation and low costs to break the value-cost trade-off. * Lifting its cost structure and overengineering products and services * Creating a high level of engagement in its application since it is easily understood by managers. * Scrutinising every factor Nokia competes on, making it discover the range of implicit assumptions they make unconsciously in competing. An effective blue ocean strategy has three complementary qualities: focus, divergence, and a compelling tagline. To make its competition irrelevant, Nokia should then apply the principles of Blue Ocean Strategy to succeed. Principles of Blue Ocean Strategy Six principles will guide Nokia Corporation through the formulation and execution of its Blue Ocean Strategy in a systematic risk minimizing and opportunity maximizing way. The first four principles address Blue Ocean Strategy formulation. * Reconstruct market boundaries. This principle identifies the paths by which Nokia’s management can systematically create uncontested market space across diverse industry fields, thus attenuating search risk. It will teach Nokia’s management how to make the competition irrelevant by looking across the six conventional boundaries of competition to open up commercially important blue oceans. The six paths focus on looking across alternative industries, across strategic groups, across buyer groups, across complementary product and service offerings, across the functional-emotional orientation of an industry, and even across time. * Focus on the big picture, not the numbers. This illustrates how Nokia’s management can design the business’s strategic planning process to go beyond incremental improvements to create value innovation. It portrays an option to the current strategic planning process, which is often criticized as a number-crunching exercise that keeps companies engaged into making incremental improvements. This principle challenges risk planning. Using a visualizing approach that drives managers to focus on the big picture rather than to be submerged in numbers and jargon, this principle suggests a four-step planning action whereby Nokia could build a strategy that will create and capture blue ocean opportunities. * Reach beyond existing demand. To create the largest market of new demand, Nokia’s management must challenge the conventional practice of embracing customer preferences through finer segmentation. This practice often results in increasingly small target markets. Instead, this principle shows how to aggregate demand, not by focusing on the differences that separate customers but by building on the powerful commonalities across noncustomers to maximize the size of the blue ocean being created and new demand being unlocked, thus minimizing scale risk. * Get the strategic sequence right. This principle describes a sequence which Nokia should follow to ensure that the business model they build will be able to produce and maintain profitable growth. When it will meet the sequence of utility, price, cost and adoption requirements, it will then address the business model risk and the blue ocean ideas it created will be a commercially viable one. The remaining two principles address the execution risks of Blue Ocean Strategy. * Overcome key organizational hurdles. Tipping point leadership shows how Nokia’s management can mobilise an organisation to overcome the key organisational hurdles that block the implementation of a blue ocean strategy. This principle addresses organisational risk. It sets out how Nokia’s executives likewise can overcome the cognitive, resource, motivational, and political hurdles despite limited time and resources in executing blue ocean strategy. * Build execution into strategy. By integrating execution into strategy making, Nokia’s personnel are motivated to pursue and execute a blue ocean strategy in a sustained manner inscrutable in an organisation. This principle introduces fair process. Since a blue ocean strategy by force of necessity represents a departure from the status quo, fair process is needed to facilitate both strategy making and execution by rallying people for the voluntary cooperation required to accomplish blue ocean strategy. It deals with management risk associated with people’s postures and conduct. Red and Blue Ocean strategies Competition-based red ocean strategy assumes that an industry’s structural conditions are given and that firms are forced to compete within them. Simply stated, red ocean strategy is all about outpacing competitors in existing market. The strategic choices for firms are to pursue either differentiation or low cost. Conversely, blue ocean strategy is based on the view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players. Clearly, blue ocean strategy teaches how to get out of established market boundaries to leave the competition behind, making it irrelevant. The table below outlines the key defining features of red and blue ocean strategies.

Customer Experience

Customer experience is practically the complete make up of a client’s transaction over the internet. It is the general span of a customer’s behavior on how he perceives the products and services, how much he avails of these commodities and how he reacts passively to the presented info on the company’s websites. One more approach to regard customer experience can be pointed out in the way clients tend to integrate their objectives in the overall product presentation of the business entity. Apparently, Web companies are very concerned about the customer experience principles because these factors readily provide the big picture of the firm’s performance. The main reason is that when they provide better customer experience they tend to retain their existing clients instead of acquiring new ones. Add to that that the advertising mileage benefits if a client’s customer   experience is good as being considered in â€Å"customer advocacy† of promotion to their fellow consumers (Allen, 2005). This is true since they consider losing a client to a competitor is just a click away. In the modern age of internet commerce, there are different types of data that online companies use to evaluate their respective customer experience magnitudes. One example is by collecting data which reflects the shopping activities of consumers. Another form of data being collected by Web firms is the kind of activities visitors do in their Web pages. These data can help evaluate the overall behavior of the clients while inside the company’s domain. Most shopping websites use software to track the actual inventory of their products as reflected by the number of purchases done online. One more data value being used by Web firms is in the aspect of passive customer satisfaction after sales. Some companies conduct small but efficient surveys in order to track the progress of the company whether it actually retains old customer, increase their numbers or losses them. These surveys are being presented through non-spam e-mails or ready to use platforms in the company’s web page. The new sets of technologies available today for customer experience development are almost always in the platform of computer software. Since Web companies do their transactions online, the only possible way to promote good customer experience is to provide clients with Web interface functions for their convenience. For example, the software SAP AG of TeaLeaf is being used by U.S. Airways to detect typographical errors in order entry. This helps the customers provide accurate data for ticket dispensing. Another example is by introducing do-it-yourself features in customized purchasing. The satisfaction of a client may now be tracked using ForeSee and iPerceptions platforms by asking survey questions from them. One more type of technology is the one that empowers customers to find answers through built-in search parameters like â€Å"FAQ† (Frequently Asked Questions) link. Kana Software makes it possible to increase the level of search hits of a customer who needs a quick answer to an inquiry. In summary, the Web firms are insinuating that their previous goals to enhance customer experience are actually paving the way for a more beneficial result in terms of their performance. With the technology and techniques in customized marketing, they have been experiencing a complete growth of sales and service requests from old and new customers. The US Airways ticketing sales have doubled while BasePro increased its revenue by 10% due to customized e-mail ads for its clients. They are now measuring success by considering how much of the customers are still doing business with them as well as how other clients are being drawn towards their Websites due to new technology make ups. References Allen, J., Reichheld, F., Hamilton, B. 2005. The Three â€Å"Ds† of Customer Experience. Working Knowledge-Harvard Business School. Retrieved May 13, 2008 from

Legal and Ethical Issues in Healthcare

Josh tests positive for hepatitis C. DR. Smith who ordered the labs is also Josh’s brother-in-law. When Dr. Smith informs Josh that his results will be reported to the public health department, asks Dr. Smith not to report him as a favor since they are family and he promises to get treatment somewhere else. Josh is embarrassed by the way he contracted the disease. Not only is Dr. Smith asked to break the law by his brother-in-law, his wife, Josh’s sister, who is concerned for her brother expects Dr. Smith to share the test results of his patient.If he tells her anything without Josh’s consent he will violate HIPPA. Dr Smith is worried about being accused of malpractice if he gives in and doesn’t ensure Josh’s results are not only reported but also that he receives proper care for the diagnoses. This case is legally and ethically sensitive. The doctor faces issues with relationships, confidentiality, consent, legal requirements of treating communicab le diseases, as well as malpractice. Legal and â€Å"Ethical issues in healthcare are common. Nearly every decision that’s made has ethical implications–for patients, for providers and for healthcare leaders.â€Å" (Larson, 2013).The first ethical violation that Dr. Smith is guilty of is having a personal relationship with a patient. â€Å"Relationships with patients are forbidden by both the medical and nursing code of ethics. Such actions are considered serious misconduct and can result in expulsion from the profession and losing the license to practice† (Greenwood, 2013). Because of the relationship with the patient, Dr. Smith is being asked to violate the patient’s confidentiality. â€Å"Confidentiality is both an ethical and a legal issue.Keeping information about a patient confidential is a way of showing respect for the person’s autonomy; releasing information can damage the patient. † (Greenwood, 2013). Dr. Smith’s wife asks him to share medical information about her brother, She feels she has the right to this information but does not understand the position she is putting her husband in. he understands her concerns for her brother, however if this were any other patient Dr. Smith would never consider discussing a patient with her. â€Å"There are also specific laws regarding the release of information under the Health Insurance Portability and Accountability Act, or HIPAA.The laws define exactly what information can be released and to whom. † (Greenwood, 2013). Dr. Smith needs to ensure he keeps the confidentiality of his patient and doesn’t violate HIPPA. Josh is also asking Dr. Smith to break the law by not report the test results to the public health department. There is a legal requirement for reporting and treating communicable diseases. â€Å"Reporting of cases of infectious diseases and related conditions has been and remains a vital step in controlling and preventing the spread of communicable disease. † (CDC, 1990).Dr. Smith must report the positive test results according to the law; however he does have a close relationship with his brother-in-law and does not want to lose his trust, especially with his current medical condition. Although Dr. Smith does not need consent to report the case of hepatitis C, he will need the patient’s consent to begin any treatment for the disease. â€Å"Patients must provide informed consent for treatment to be legal. † (Greenwood, 2013). â€Å"Health care practitioners of all sorts face the risk of being sued for malpractice.A lawsuit may be brought from an injury related to surgery, defective equipment or medical products, care that was omitted or a deliberate act that caused harm to a patient. † (Greenwood, 2013). Dr. Smith can be sued for malpractice by anyone who contracts hepatitis C from Josh if he does not report the case and give Josh the proper treatment. By choosing to not report or tr eat Josh’s case, Dr. Smith will be guilty of omitting care. A kind act by a caring doctor has quickly turned into a legally and ethically nightmare. Dr.Smith chose to make his brother-in-law a patient by ordering labs that gave a positive result for hepatitis C. Dr. Smith can now face charges and lose his license to practice medicine. This whole situation could have been handled differently and the weight of violating medical law and ethics would not be on Dr. Smith’s shoulders. There is still a way for out of the doctor to correct the situation. All he has to do is report the case of hepatitis C, and hand off his brother-in-law to another provider with no connection to ensure he does in fact receive the proper care.

Information Infrastructure Essay Example | Topics and Well Written Essays - 1000 words

Information Infrastructure - Essay Example The Internet is an amalgam of thousands of interconnected networks. Some of these networks are vast global networks like Worldcom (MCI) or Cable & Wireless while others are small local networks like a corporation. The individual networks that compose the Internet are commonly called autonomous systems (AS) and number roughly 12,000 active AS'S with 22,000 assigned and roughly 65,000 AS'S possible (Gao 2001). The task of trying to provide a minimum level of security for all these networks is a daunting effort, but one that has been increasingly highlighted as an economic imperative (Lakhina et a1 2002). The implication here is that despite its depiction by Internet engineers as an "amorphous cloud" (Kostas et al. 1998), has a definite physical structure and hierarchy. In the simplest sense, the Internet is a network - or, more accurately, a network of networks. The Internet is composed of a wide variety of small, medium and large networks that all interconnect to different degrees to give the seamless impression of one big machine to the end-user (Kostas et al. 1998). ... Kabay (2005) provides us with a rudimentary framework for the stated by highlighting the obvious importance of location, whether geographic or within the organization. As regards the geographic aspect, networks should be positioned in a safe neighbourhood, as in one which does not have a high breaking, entry and burglary incident rate, and which is, further, not position in a vulnerable accident area, as in near an airport or by a highway. The implication here is that the first step towards physical security lies in the geographic location of the entity's network system. Within the parameters of location, the second consideration is the location of the network/server within the organization itself. As Kabay (2005) contends, the network should be positioned for maximum security and, at the same time, easy access. Maximum security implies placement in low risk areas, as in areas which are not vulnerable to external or internal threats. At the same time, the identified maximum security area cannot be such that access to it is problematic (Kabay, 2005). Upon resolution of the location question, physical security issues need to resolved. As noted in the Little Black Book of Computer Security, under no circumstances should unauthorized personnel ever be given the opportunity to access the network, or ICT facilities. Most obviously, this means that employees should keep doors closed at all times and should an employee step out, he/she must make sure that he/she has closed the door behind him/her. Even though this may sound as an unnecessary statement of the obvious, the fact is that employees often forget this basic rule and, as a result, leave

Rollout of an Operating System Upgrade; A Project Plan Essay

Rollout of an Operating System Upgrade; A Project Plan - Essay Example This report will attempt to integrate these factors into a project report which will be based on a fictional company Tomato Inc and the upgrade to their popular operating System bacOS. To gain an accurate perspective of this project management plan, it is essential that the profile of the company be covered in brief. Tomato Inc was one the earliest companies making desktop personal computer established in the now famous Silicon Valley. It has a rich history of product innovation and has successfully expanded its presence in areas like media players and other digital devices which are not traditionally associated with hardware manufacturers. The company follows an aggressive marketing strategy and boasts of the highest brand loyalty from its existing user base in the present IT industry. Though the company has diversified into other areas, its PC business still remains vital to its revenue generation model. The major strength of the company has been product innovation and the stress on the usability ("end user" experience"). This has fetched the company a niche market in the PC industry. The Tomato desktop PCs and the bacOS have a brand loyalty in the PC market which can only be described as fanatic Tomato Inc follows a vertically integrated business model. ... These upgrades are made available on the website of Tomato Inc which can de downloaded without cost after authentication. This report will attempt to document the project plan of an upgrade to the bacOS to ensure compatibility of the bacOS with the digital camera portfolio manufactured by Bikon Inc. Bikon Inc has a product portfolio of seventy three digital cameras. On entering the US market, Bikon Inc has signed an agreement with Tomato Inc that makes it necessary for upgrading bacOS to support the digital cameras of Bikon Inc. Scope of the Project as an Objective Statement Create and launch an upgrade to the bacOS to ensure the compatibility of the digital camera portfolio of Bikon Inc (as defined in the service contract signed by Bikon Inc and Tomato Inc on 07 Feb 07). The scope of the project includes the design of the hardware connectors required to interface the iBac PC with the Bikon digital cameras. Major Deliverables of the Project The final deliverable for this project is the completed, tested and the launched upgrade to the bacOS which will enable it to support the product portfolio of Bikon Inc (as defined in the service contract signed by Bikon Inc and Tomato Inc on 07 Feb 07). There are two major deliverables for this project which will precede the final deliverable. The first deliverable is the detailed software specification document developed by a combined software development team comprising of the representatives of both Tomato Inc and Bikon Inc), this team has already been constituted by the Bikon Tomato integration taskforce. This specification document will contain the specific details of the various technical

In The News Assignment Example | Topics and Well Written Essays - 1000 words

In The News - Assignment Example In order to meet the demands of customers of these days, it has become important for organizations to revalue their propositions; it means organizations need to do re-evaluation of their value propositions so that they can survive in today’s tough competitive environment (Zoti & Amit, 2008). According to Dafikapu (2011), new business environment has augmented the need of addressing the customer needs along with capturing value from the products and services that are offered to the customers. It is important that every organization has a well-designed business model so that innovators working within business are able to give superior quality products and services. Business model is most important for Internet companies because revenue streams are heavily dependent on customer perception about offerings made by them (Teece, 2010). In order to be successful, every organization needs to ensure that it has a well designed business strategy. When top ranked organizations business st ructures are studied, it can be judged that their success is dependent on the business model used by its owners along with their vision and business strategy. ... According to Daniels, Radebaugh, & Sullivan (2012), a business strategy should have incorporation of following aspects: 1. Business scope – Offering on which the strategy is to be applied. 2. Needs assessment of customers – All current and potential needs of both existing and future customers of the business. 3. Competence / Competitive advantage – Unique competency or distinctive capabilities which will give competitive edge that will help in meeting needs of customers for long run. 4. Securing business competitiveness – Ensuring right competencies are developed so that future of business is feasible. An effective and well-designed business strategy which has six elements as identified by Shediac, Moujaes & Najjar (2011), the scope of business is correctly defined, documentation is done appropriately, real customer needs should be addressed, do exploitation of competencies that are genuine, develop sustainable competitive advantage and it should provide p erfect ground for implementation of strategic plan. Factors important for business strategy When business strategy is being designed, it is important that various factors that are important for business should be taken into account such as its scope, purpose of existence, target market, competitors of the company, availability of suppliers, distribution network, external environment of business, political stability, climatic and economic conditions and many more (Casadesus-Masanell & Ricart, 2009). When an organization has multiple businesses, it needs to ensure that it has separate business strategy for each of the business. For instance, Apple has separate strategies for its computers, iPhones, Tablets and iPads (Meyer, 2011). The business scope needs to be defined in mediocre way so

Business Strategy Essay Example | Topics and Well Written Essays - 2000 words - 15

Business Strategy - Essay Example strategic thinking is through brainstorming for new ideas and through the application of possibility thinking with an aim of developing strategic goals and direction .It is a way that has specific purposes and characteristics and a well-defined way of thinking. Studies conducted by the Wall Street Journal assert that corporations emphasized on strategic thinking as the skill they sought most after in an executive above other skills. Strategic thinking involves challenging assumptions that have been rooted in an industry, the ability to embrace change and current trends, visualizing as to the direction a company should take and providing leadership for the future. It also involves developing new opportunities that create value today and into the future. A strong foundation promoting critical thinking is important to facilitate the growth of any critical thinking platform. It should also be coupled with a deep understanding of the fundamental drivers affecting an organization and challenging the traditional way of thinking. Strategic thinking has been described as an imaginative strategy which is used to rewrite the rules relating to the competitive game and pursue the potential future by dealing with current realties and creating alignments. Strategic thinking main goal is to create strategies that are in alignment with the organization’s vision in order to gain a competitive edge over its competitors. Strategic intent is a statement by a company from high level management stating its desire to achieve its vision. It has been termed as a statement of design responsible for the creation of a better future and it is simply a company’s vision of what it aims to achieve in the long term. However, strategic intent must convey a sense of discovery, opportunity and direction that can be advantageous to the employees (Pitt 2001). It is not a fit exercise but a stretch exercise. This is because strategic intent formulates a picture of a customer’s daily routine and

Ecotourism Case Study Example | Topics and Well Written Essays - 1000 words - 1

Ecotourism - Case Study Example is involvement in the decision-making process.Thirdly, there is a valuation of cultural activities of the community within and local communities giving assistance to in the initiative of protecting the natural resources(Nature,2014). Thailand is endowed with a lot of natural resources and ecotourism sites. The ecotourism sites offer spectacular sceneries. Some of the destinations that attract visitors frequently include the Bokeo nature reserve, Chiang Mai, Ko Talu Island and Kaeng Kranchan National Park. These attraction sites offer different kinds of activities that are distinct from any other ordinary tour. The ecotourism sites offer unusual, exciting, and daring experience given the numerous kinds of wildlife found in the sites. Interestingly, visitors can interact with tigers and play with their cubs. Lovers of adventure can also take elephant rides, watch birds of different species flying, and participate in hikes inside the ecosystems. Some of the lodges that offer accommodation include the Asadang bed and breakfast, Ariyasomvilla, Praya Palazzo, Sala arun and many others. Visitors show their appreciation for nature by viewing birds flying early in the morning at the Doi Inthanon tourist attraction centre (Wild Planet Adventures, 2014). The travel document for the planned ecotourism will cover two weeks. On the first day, students will arrive at Thailand’s capital city airport of Bangkok. We will be welcome by officials of ecotourism site and head to a nearby hotel for supper. The night will be spent at Bhuthorn and Arum residence. On the second day, students will tour Chiang Mai by bus. The site has both an Elephant camp and a Tiger Rescue Center. During the day, students will be given time to play with the elephants and have a photo session. The next stop will be at the Tiger rescue Center where we will play with cubes for 30 minutes. Those who would have carried food for the animals will be allowed to feed them given that the management does not

Theoretical Perspective Dissertation Example | Topics and Well Written Essays - 750 words

Theoretical Perspective - Dissertation Example Christensen, a Harvard Business School professor. He perceived technologies as falling into two categories, namely sustaining and disruptive. Sustaining technology was viewed as small additional improvements to technology that already exists. Disruptive technology is generally lacking in refinement but given time to develop, they in time replace the technology that is currently prevailing. The implications for business are significant if their products fall within the scope of the existing technology, since the disruptive technology is not immediately manifest and there is a risk that they may be rendered obsolete and lose their competitiveness (Kuzma & Priest, 2010). Technology Acceptance Model The Technology Acceptance Model (TAM) is a theory that tries to describe the internal process undertaken by users in deciding to accept and use a new technology. Developed by Fred Davis in 1989, the TAM is currently gaining popularity among researchers particularly in the field of information systems (IS) development. Presently, not many lay people are aware of nanotechnology, and those who are regard it as too unfamiliar and are therefore suspicious of it. The diagram following shows how TAM perceives the technology acceptance process. In this model, ‘perceived usefulness’ is the extent to which a potential user believes that a particular technology would be advantageous to him or her, while ‘perceived ease of use’ is the extent to which a potential user believes that use of a particular system would be effortless or easy (Davis, 1989). Technology Acceptance Model http://en.wikipedia.org/wiki/File:Technology_Acceptance_Model.png Sociopolitical modernization and postmodernization Modernization and postmodernization refer to the process of social change. The concept of modernization views economic, social and political development to be linked in a coherent manner, and that all societies that undergo modernization tend to follow a consistent pat h. Researchers note that almost all societies that reach an advances state of development experience a shift from ‘modern’ goals of economic and physical security, to post-modern values that emphasize quality of life and self-expression. The development of nanotechnology, because of the enhancement of human lifestyle of which it is capable, will be viewed in terms of post-modernization (Ghazinoory & Ghazinouri, 2009). Diffusion of Innovation The diffusion of innovation theory is the model by which innovation is thought to be communicated through channels over time among the members of a social system. In this model, an innovation may be an idea, practice, or object which the social system views as new, and diffusion is the particular type of communication through which the message associated with the innovation is passed through the system. Diffusion of innovation is comprised of four elements, namely the innovation, communication channels, time, and the social system. The Diffusion of Innovation model is shown below (Rogers, 1997): Biomedical Ethics One of the most contentious theories that nanotechnology may expect to be entangled in is that of biomedical ethics or bioethics. The reason is that much of nanotechnology applications are in the sphere of medicine, where one of the more exciting prospects is the use of nanotechnology for the cure of cancer. Biomedical ethics concerns itself with the

Evaluation and Recommendations for Further Work Essay

Evaluation and Recommendations for Further Work - Essay Example The sources used in the paper were mainly of the popular-scholarly type. The paper could have had a better appeal if the sources were corroborated by other sources that are of the pure scholarly nature. The resources also had to be made in such a manner that they were relevant to the topic of business management. The paper sources were generally acceptable and they provided the audience with the sufficient amount of information. The ultimate test of the ability of a person to write in the upper college level is measured by his prowess in matching the quality of the resources with the quantity. In this case, the paper was capable of attaining this threshold. However, resources could have been more involving and engaging. The degree of the resources in engaging the reader makes the paper match the strong claims made by the thesis (Bryman and Bell, 2003). The quality of the paper was also adequate in meeting the demand or the expectations of the target audience and the topical demands. The other point of evaluation applicable in the analysis of the project is the capacity of the paper to use the sources that are current and relevant to the topic of business management. The most relevant article is the journal articles. Articles are better as sources compared to books since they have a narrow and deep scope (Cooper, Schindler and others, 2003). The use of the books in the library to make up the report is a major flop since the implied content in the books may not be really practical. The paper was not capable of using the resources that have the amount of currency demanded. Sources used in the paper lacked the currency and scope limitations since they were mainly composed of books (Creswell and Plano Clark, 2007). The bulk of the information in the books could have been reduced had the research paper borrowed a lot from the articles (Creswell and Plano Clark, 2007).

Child Labour Essay Example for Free

Child Labour Essay Considerable differences exist between the many kinds of work children do. Some are difficult and demanding, others are more hazardous and even morally reprehensible. Children carry out a very wide range of tasks and activities when they work. Not all work done by children should be classified as child labour that is to be targeted for elimination. Children’s or adolescents’ participation in work that does not affect their health and personal development or interfere with their schooling, is generally regarded as being something positive. This includes activities such as helping their parents around the home, assisting in a family business or earning pocket money outside school hours and during school holidays. These kinds of activities contribute to children’s development and to the welfare of their families; they provide them with skills and experience, and help to prepare them to be productive members of society during their adult life. The term â€Å"child labour† is often defined as work that deprives children of their childhood, their potential and their dignity, and that is harmful to physical and mental development. It refers to work that: †¢is mentally, physically, socially or morally dangerous and harmful to children; and †¢interferes with their schooling by: †¢depriving them of the opportunity to attend school; †¢obliging them to leave school prematurely; or †¢requiring them to attempt to combine school attendance with excessively long and heavy work. In its most extreme forms, child labour involves children being enslaved, separated from their families, exposed to serious hazards and illnesses and/or left to fend for themselves on the streets of large cities – often at a very early age. Whether or not particular forms of â€Å"work† can be called â€Å"child labour† depends on the child’s age, the type and hours of work performed, the conditions under which it is performed and the objectives pursued by individual countries. The answer varies from country to country, as well as among sectors within countries. The worst forms of child labour Whilst child labour takes many different forms, a priority is to eliminate without delay the worst forms of child labour as defined by Article 3 of ILO Convention No. 182: (a) all forms of slavery or practices similar to slavery, such as the sale and trafficking of children, debt bondage and serfdom and forced or compulsory labour, including forced or compulsory recruitment of children for use in armed conflict; (b) the use, procuring or offering of a child for prostitution, for the production of pornography or for pornographic performances; (c) the use, procuring or offering of a child for illicit activities, in particular for the production and trafficking of drugs as defined in the relevant international treaties; (d) work which, by its nature or the circumstances in which it is carried out, is likely to harm the health, safety or morals of children. Labour that jeopardises the physical, mental or moral well-being of a child, either because of its nature or because of the conditio ns in which it is carried out, is known as â€Å"hazardous work†. Action against child labour IPEC has worked to achieve this in several ways: through country-based programmes which promote policy reform, build institutional capacity and put in place concrete measures to end child labour; and through awareness raising and mobilization intended to change social attitudes and promote ratification and effective implementation of ILO child labour Conventions. These efforts have resulted in hundreds of thousands of children being withdrawn from work and rehabilitated or prevented from entering the workforce. Complementary to this direct action throughout has been substantial in-depth statistical and qualitative research, policy and legal analysis, programme evaluation and child labour monitoring, which have permitted the accumulation of vast knowledge base of statistical data and methodologies, thematic studies, good practices, guidelines and training materials. Corporate Social Responsibility (CSR) Companies are increasingly concerned with child labour in their supply chains. They view it as inconsistent with company values, and a threat to their image and ability to recruit and retain top employees, as well as to the sustainability of their supply chain. And there often is cause for concern: many child labourers work as part of supply chains. They are involved in the production of cash crops and manufactured goods that are exported directly, as well as in the production of goods that serve as inputs into final products; final assembly or finishing of these products often takes place in the importing countries. They are also involved in domestic supply chains. Despite the challenges of tackling child labour in supply chains that are often long and complex, leading companies have used social dialogue, international labour standards, a collective approach, and a commitment to addressing the root causes of child labour to effectively address the problem. IPEC has a long history of facilitating and supporting these efforts. The 2016 Roadmap for Eliminating the Worst Forms of Child Labour by 2016, adopted at the Hague Child Labour Conference in May 2010, calls for special efforts to made to tackle child labour in supply chains, in recognition of the vital role that enterprises must play to reach the 2016 goal. Social dialogue The main goal of social dialogue is to promote consensus building and democratic involvement among the main stakeholders in the world of work. Labour law, industrial relations and social dialogue are at the core of ILO member States economic and social organization. Since its foundation, social dialogue is a transversal hub of the ILO’s action and a constitutional mandate. The Declaration concerning the aims and purposes of the International Labour Organisation states that â€Å"the effective recognition of the right of collective bargaining, the cooperation of management and labour in the continuous improvement of productive efficiency, and the collaboration of workers and employers in the preparation and application of social and economic measures †¦Ã¢â‚¬  Sound industrial relations and effective social dialogue are a means to promote better wages and working conditions as well as peace and social justice. As instruments of good governance they foster cooperation and economic performance, advance social and industrial peace through negotiated solutions to important economic and social challenges and boost stability and economic progress, thus helping to create an enabling environment for the realization of the objective of Decent Work. The ILO Declaration on Social Justice for a Fair Globalization[-0] (2009) to put the emphasis on that â€Å"social dialogue and the practice of tripartism between governments and the representative organizations of workers and employers within and across borders are now more relevant to achieving solutions and to building up social cohesion and the rule of law through, among other means, international labour standards. The Global Jobs Pact adopted by the International Labour Conference of 2010 states for its part, that â€Å"Social dialogue is an invaluable mechanism for the design of policies to fit national priorities. Furthermore, it is a strong basis for building the commitment of employers and workers to the joint action with governments needed to overcome the crisis and for a sustainable recovery. Successfully concluded, it inspires confidence in the results achieved†. Social dialogue as defined by the ILO includes all types of negotiation, consultation or exchange of information between, or among, representatives of governments, employers and workers, on issues relating to economic and social policy, including child labour, and to terms and conditions of work and employment. It can exist as a tripartite process with the government as an official party to the dialogue, for example in the development of public policy – including national action plans on child labour or lists of hazardous work. Or it may consist of bipartite relations between trade unions and management (or trade union organisations and employers organisations), Dialogue can be informal or institutionalized and often it is a combination of the two. It can take place at the global, regional, national, sectoral, enterprise or workplace level. The enabling conditions of social dialogue In order for social dialogue to take place, the following must exist: †¢strong, independent workers and employers organizations with the technical capacity and the access to relevant information to participate in social dialogue; †¢political will and commitment to engage in social dialogue on the part of all the parties; †¢respect for the fundamental rights of freedom of association and collective bargaining; and †¢appropriate institutional support. The role of the state For social dialogue to contribute to the elimination of child labour, the State cannot be passive even when it concerns bipartite relations between employers and trade unions. It is responsible for creating a stable political and civil climate which enables autonomous employers and workers organizations to operate freely, without interference or fear of reprisal. Even when the dominant relationships are formally bipartite, the State has a role in providing essential support for the process through the establishment of the legal, institutional and other frameworks which enable the parties to effectively engage in the promotion of decent work and the elimination of child labour. THE UTILITARIAN VIEW Jeremy Bentham would have supported child labor laws based upon his utilitarian philosophy. The central idea is that people should behave so as to produce the greatest happiness for the greatest number of people. Child labor produces a very small amount of happiness for the family of the children involved, but causes considerable suffering as well and prevents the children from obtaining educations or fully enjoying their childhoods. It also creates a class of disenfranchised ignorant citizens with short life expectancies and who are of very little good to society. There is nothing about child labor that could be supported by a utilitarian philosopher. But the argument wouldnt be based on the evil of child labor. Thats a religious concept of morality that is quite different than the pleasure principle on which utilitarianism relies. Many things can bring happiness in the sense Bentham and J.S. Mill intended this notion to be understood. Pleasure is one source, but so is the satisfaction which derives from work, from sharing with others, from having a family, from community service, etc.. The main criticism of utilitarianism is that it substitutes an hedonic/aesthetic standard of behavior for an ethical/prudential standard. It defines what is good, the moral concept, in terms of what brings happiness, an hedonic/aesthetic concept. Those who are addicted to notions like good and evil and sin, most of whom are religious folks, dont find any validity to Benthams viewsespecially since they are quite obviously man made rules of conduct and not revealed words of god. Child Labour According to utilitarian theory child labour is morally worn in that it does not beneficial to everyone, the children suffer and in some cases they are not paid, further these children should be attending school or performing school related duties other than working, there is a need to educate and train these children in order to prepare them for the job market and employing them before they complete their education will mean that this is violating their rights. Children are normally not aware of their rights and are forced to undertake hard work. Employers prefer to employ children because they provide cheap labour and also they are easy to control, children are also seen to be more obedient than adults, they therefor employe the children for the purpose of cutting down costs and also because children are easy to control because adults are related with initiatives which include protests and formation of trade unions. The utilitarian theory which states that morally right actions are those whose outcome maximises benefits to the persons performing them supports child labour in developing countries, this is because the children achieve financial dependence from their parents and also have a chance to earn money to achieve what they like. Support child labour in the developing countries where child benefit and also the parents whose financial burden is reduced, in developed countries where children work to support their family it is morally right to engage children in such employment opportunities but it must be noted that child labour should not violate their rights to education. The concern stems from children being separated from their families, exposed to serious hazards and illness or even left to feed for themselves- often at a very early age. Utilitarianism based upon maximising good or pleasure and minimising bad and pain. Unlike, egoism that centres on a person excessive or exaggerated sense of self-interst. Prepare a balance sheet weighting the pros and cons. Child labour should be stopped on the basis, the tasks children are involved in are difficult and demanding, others are hazedous and morally reprehensible.The emotional pain kids go through easily exceed the advantage of using such a force. Solutions: Reducing, rising poverty, through broad-based economic and social development, automatically replacing child workers with their parents, increasing familys income, as parents are more highly paid. The social welfare of children can also be lined to the social and economic position of women. As womens income improves, so does the situation of her children. Women whom invest in their children, food, water, clothing and schooling, can immediately combat child labour. The rehabilitation of child labourers with household benefits and essential services. In providing families, whose parents and guidance work for the organisation with shelter, food and health care, households are more likely to send their children to school. Deontological theories: Referring to theories of duty, stating that when making decisions about actions one has to consider the duties and the rights of the others. According to the theory the involvement of children at work is wrong, one because it endangers the children both physically and mentally. Children are supposed to go to school and receive necessary training in order to prepare them to become employees. Child labour according to the Deontological theories violates the natural law of nature, this is because children are yet to be adults where the children are young and do not know their rights, involving them at work places will results into the violation of their rights because most employers tend to exploit them by forcing them to undertake hard work and even not pay them, they further know that children are easy to control than adults and that children will obey, the adults workers know their rights and will not be exploited and they will organise demonstration and even form trade unions that fight for their rights. Virtue ethic theory: Child labour is wrong because in most countries law have been set that children should not work and therefor anyone employeing or letting their children work is violating these laws. Education for children The legislator of a regime/community must make the education of the young his objective above all. Since there is a single end for the city as a whole, it is evident that education must necessarily be one and the same for all, and that the superintendence of it should be common and not on private basis. The importance of a common education shaping each citizen so as to enable him to serve the common good of the city. one ought not even consider that a citizen belong to himself, but rather that all belong to the city, for each individual is part of the city. Aristotles includes physical education, reading and writing, drawing and music as subjects which the young potential citizens must learn. The aim of this education is not productive or theoretical knowledge. Instead it is meant to teach the young potential citizens the practical knowledge the kind of knowledge that each of them will need to fulfil his telos and perform his duties as a citizen. We must figure out how to live together through the use of reason and speech, discovering justice and creating laws that make it possible for human community to survive and for the individuals to live virtuous lives. Aristotles on slavery! Aristotles has said that slavery serves the interest of both the master and the slave. If the work that comes from their bodies is the best that can come from them for he is a slave by nature who is capable of belonging to another. They are incapable of fully governing their own lives, and require other people to tell them what to do. Such people should be set to labour by the people who have the ability to reason fully and order their own lives. Slaves get the guidance and instructions tht they must have to live, and in return they provide their master with the benefit of their physical labour.

ISP Network Potential Threats

ISP Network Potential Threats Threat Identification A danger is an event which could take benefit of the vulnerability and make a terrible effect at the ISP network. potential threats to the ISP network need to be diagnosed, and the associated vulnerabilities need to be addressed to reduce the danger of the threat. Trends Driving Network Security As in any rapid-growing enterprise, modifications are to be predicted. The varieties of capability threats to network protection are usually evolving. If the security of the network is compromised, there may be extreme effects, like lack of privateness, stealing of information, and even legal potential.      Ã‚   Figure () illustrates several threats and their potential consequences. Figure () Introduction to Vulnerabilities, Threats, and Attacks: Although studying network security, the three usual terms used are as follows: Vulnerability-A weak point that is essential in every network and device. This contains routers, switches, desktops, servers, and similar security gadgets themselves. Threats-The people keen, prepared, and eligible to take advantage of each security flaw, and they frequently examine for new exploits and weaknesses. Attacks-The threats use a selection of kits, scripts, and software to release attacks towards networks and network devices. Normally, the network devices beneath attack are the endpoints, such as servers and PC. The sections that comply with talk vulnerabilities, threats, and attacks in more detail. First aspect: lets talk about vulnerabilities in ISP Vulnerabilities within ISP network security can be summed up as the soft spots which can be found in each network. The vulnerabilities are be found in the network and separate devices that build up the network. Networks are classically troubled by unique or all of three main vulnerabilities or weaknesses: Technology weaknesses Configuration weaknesses Security policy weaknesses The sections that follow inspect separately of those weaknesses in further detail. Technological Weaknesses: Computer and network technologies have intrinsic security weaknesses. These include TCP/IP protocol weaknesses, operating system weaknesses, and network equipment weaknesses. Table () describes these three weaknesses. Table ( ) Network Security Weaknesses Weakness Description TCP/IP protocol weaknesses FTP, HTTP, and ICMP are naturally insecure. (SNMP), (SMTP), and SYN floods are linked to the naturally insecure building upon which TCP was created. Network equipment weaknesses Many types of network tools, such as switches, routers, IDS, and firewalls have security flaws that should be known and shielded against. Example of These flaws are as follows Protocols Firewall Holes Password Protection Absence of authentication Routing Configuration Weaknesses Network administrators or network engineers must  ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­discover what the configuration flaws are and perfectly setup their computing and network devices to balance. Table () includes usual setup weaknesses. Table ( ) Configuration Weaknesses Security Policy Weaknesses Security policy flaws can generate unexpected security risks. The network can pose security threats to the LAN if workers do not follow the security policy. Table () lists selected usual security policy weaknesses and how those flaws are misused. Table () security policy weaknesses Threats There are four main classes of risks to network security, as Figure (-) depicts. The list that follows defines all class of risk in additional detail. Figure () Variety of Threats Unstructured threats these types of threat happen when users with little experience try to be hackers by using some ready hacking software like shell scripts and knowing password. Even these types of threats which only comes hackers can form a significant harm to companies. Structured threats the source of these threats are hackers who have more technical knowledge and with stronger drive. Such hackers are equipped with knowledge about the weaknesses in the system and are willing to misuse codes and programs. They study, make and use advanced hacking methods to enter business systems without their awareness of the hacking. External threats these threats come from persons or groups outside the business without having an official and legal access to businesss system. Internal threats these threats come from people with official access to the system by having an online account or physical access to the system. Attacks: There are four main types of attacks: Reconnaissance Access Denial of service Worms, viruses, and Trojan horses each of the above-mentioned attacks will be explained in the next paragraphs. Reconnaissance It is the unapproved revelation or the systems vulnerabilities, planning, or services (see Fig à ¢Ã¢â€š ¬Ã‚ ¦) There are some elements of similarities between reconnaissance and a robber who watches areas to notice any easy target to enter like empty houses, unlocked doors and windows. Figure () Reconnaissance Access This attack can take place when an unapproved interloper gets an access to the system without an account or a password. Denial of Service (DoS) This attack is the most worrying type of attacks. It means that hackers make the intended users no longer able to access services, systems or networks. Dos attacks make the systems useless by damaging it or making it too slow. Mostly attacks happen by a hack or a script. Worms, viruses, and Trojan horses This type of attack is widespread online through an internet. Attack Examples The next section is dedicated to representing examples of attacks to elaborate and explain it more. Access Attacks Access attacks take advantage of recognized vulnerabilities in authentication services, FTP services, and internet services to benefit access to internet accounts, private databases, and different private info get entry to attacks can include the following: Password attacks Port redirection man-in-the-middle attacks Social engineering Password attacks Password attacks may be applied using multiple techniques, such as brute-force attacks, malicious program applications, IP spoofing, and packet sniffers. (see figure - for an example of a try to attack the use of the administrators profile) brute-force attacks. Figure () Password Attack Example  ¨ Port Redirection This type of attack (please see Fig) happens when there a trust is taken advantage of through cooperated host to penetrate a firewall which originally is hard to penetrate. For example, when a firewall has a host for each of its three interfaces. External host can contact the public services segment host but not the internal host. The public service segment is also known as a demilitarized zone (DMZ). Figure () Protocol Analyser Port redirection may be mitigated typically via using right trust models, that are network (as referred to in advance). Assuming a system underneath attack, a host-based IDS can assist discover a hacker and save you set up of such utilities on a host. Man-in-the-middle attacks a person-in-the-middle attack calls for that the hacker has get admission to to net packets that come upon a net. A sample might be operating for (ISP) and has access to all net packets transferred among the ISP net and some other net. man-in-the-centre attack mitigation is performed by encrypting traffic in an IPsec tunnel, which might permit the hacker to look only ciphertext. Social Engineering simplest hack (social engineering) If an outsider can trick a member of an corporation into giving over valued data, which includes places of documents, and servers, and passwords, the technique of hacking is made immeasurably simpler. 90 percent of workplace workers gave away their password in trade for a cheap pen. Denial-of-Service (DoS) Attacks This is definitely the most common method of attack. DoS are also one of the hardest attacks to remove entirely. Even amongst hackers, DoS hackers are seen unimportant due to the fact that this method is easy to perform. In spite of that, this form of threat requires high security attention because it can cause a possible huge harm using easy steps (also clarified in Figà ¢Ã¢â€š ¬Ã‚ ¦..). Figure (). Denial of Service The next example of a some common type of DoS threats: Ping of death-This attack changes the IP part of the header to deceive others into thinking that there is extra data in the packet than the reality, as a result the system which plays the recipient part will fall apart, as explained in Figure (à ¢Ã¢â€š ¬Ã‚ ¦..). Figure (). Ping of Death Distributed Denial-of-Service Attacks Distributed denial-of-service attacks (DDoS) these attacks take place by filling the network links with false data. This data can crush the internet link, which means that consequently the genuine traffic will be denied. DDoS attacks use similar techniques to those used by DoS attacks but the former is performed on a wider scale. They usually use thousands of attack centers to overpower a target (see an example in figure à ¢Ã¢â€š ¬Ã‚ ¦..) Figure () DDos Attack Malicious Code The main vulnerabilities for end-consumer workstations are next: Trojan horse-A software created to seem like something else that in reality is an attack app Worm-A software that performs random program code and installs duplicates of itself within the RAM of the infected PC, which then infects different hosts Virus-Malicious program is connected to some other software to perform a specific undesirable function on the user computing device Worms The types of a worm attack is : The enabling vulnerability-A computer virus installs itself the usage of an take advantage of the vector on a susceptible system. Propagation mechanism-After having access to PC, a worm repeats and selects new devices. Payload-After the PC or device is hit with a worm, the attacker has to get entry to the host- frequently as a privileged user. Attackers may want to use a local exploit to increase their privilege degree to the admin. Vulnerability Analysis It is vital to analyse and study the present state of network and the administrative practice to know their present amenability with the security needs. This step is needed before working on the addition of new security solutions to an established network. This study will create a chance to find potential enhancements and the possible requirement to reshape part of the system or reconstruct it entirely to meet the requirement. The study/analysis can take place through these steps identifying the policy, analysing the network and analysing the host. The previous sections attempted to present different types of attacks and suggested some solutions. However, the next table summarises different attacks and presents more solutions to these attacks Threats Good practices Assets, assets covered Gaps (assets not covered) Routing threats AS hijacking Internet protocol addressing, Routing protocols, Administrators Administrators Make use of useful resource certification (RPKI) to offer AS authentic validation. The reader needs to be conscious that on the time of writing, its far impossible to discover AS hijacking mechanically. Internet protocol addressing, Routing protocols Administrators Address space hijacking (IP prefixes) Routing, Internet protocol addressing, System configurations, Network topology Make use of resource certification (RPKI) to offer AS authentic authentication. Routing, Internet protocol addressing, System configurations, Network topology set up the best Use policy (AUP), which promotes guidelines to safe peering. Routing, Internet protocol addressing, System configurations, Network topology set up access filtering from the edge router site to the net. Routing, Internet protocol addressing System configurations, Network topology set up Unicast opposite direction path Forwarding to conform the legitimacy of the main sources IP address. Routing, System configurations, Network topology Internet protocol addressing set up egress filtering on the boundary router to proactively clear out all traffic going to the client that has a source address of any of the addresses which have been assigned to that client. Routing, Internet protocol addressing System configurations, Network topology filter out the routing announcements and apply methods that decrease the danger of placing an extreme load on routing created via illegitimate path updates/announcements. for example, Route Flap Damping (RFD) with a properly-described threshold might also make a contribution to lowering router processing time Routing, Network topology Internet protocol addressing, System configurations filter out the routing announcements and apply methods that decrease the danger of placing an extreme load on routing created via illegitimate path updates/announcements. for example, Route Flap Damping (RFD) with a properly-described threshold might also contribute to lowering router processing time Routing, Internet protocol addressing, System configurations Network topology Setup updates for the routing organization infrastructure may simply be accomplished via a described authority the usage of solid authentication. Routing, System configurations, Network topology Internet protocol addressing Manage the status of BGP to discover uncommon activities like path modifications or uncommon announcement. Routing, Internet protocol addressing, System configurations, Network topology Route leaks Routing, Network topology Configure BGP Max-prefix to make sure the legitimacy of routes broadcast. If extra prefixes are received, its miles a signal of a wrong behaviour and the BGP session stopped. Routing, Network topology Utilize useful resource certification (RPKI) to offer AS source authentication. Routing, Network topology BGP session hijacking Routing, Internet protocol addressing, System configurations, Network topology set up prefix filtering and computerisation of prefix filters. Routing, Internet protocol addressing, System configurations, Network topology Use AS route filtering. Routing, Internet protocol addressing, System configurations, Network topology Employ (TCP-Authentication option) to safe secure BGP Validation so that you can update TCP- MD5.TCP-Authentication option to make it simple to a trade of keys. Routing, Internet protocol addressing, System configurations, Network topology DNS registrar hijacking Domain name system, Addressing units, Applications, Credentials, Administrators Registrants need to defend account credentials and outline authorized customers, at the same time as registrars need to offer a secure and safe authentication technique. Addressing units, Credentials, Administrators Domain name system, Applications Registrants need to defend account credentials and outline authorized customers, at the same time as registrars need to offer a secure and safe authentication technique. Addressing units, Applications Domain name system, Credentials, Administrators Registrants need to keep documentation to show registration. Addressing units, Applications Domain name system, Credentials, Administrators Registrants should usage isolated identities for the registrant, admin, technical, invoicing contacts. therefore, registrars should permit an extra complicated user rights control. Credentials, Administrators Domain name system, Addressing units, Applications Registrars have to set up an effective sector information control. Domain name system, Addressing units, Applications Credentials, Administrators Registrars must keep in mind assisting DNSSEC. Domain name system, Addressing units, Applications Credentials, Administrators Registrars can also manage DNS exchange events. Addressing units, Applications, Administrators Domain name system, Credentials DNS spoofing Domain name system, Addressing units, Applications, System configurations, Essential addressing protocols DNS, Administrators Administrators Deploying DNSSEC ambitions to extra secure DNS customers (resolvers) source authentication of DNS information, authentic denial of existence, and info or data integrity. Domain name system, addressing units, Applications, System Configurations, Essential addressing protocols DNS Administrators DNS poisoning Domain name system, Addressing units, Applications, System configurations, Executable programs, Essential addressing protocols DNS, Administrators, Operators Administrators, Operators Deploying DNSSEC ambitions to extra secure DNS customers (resolvers) source authentication of DNS information, authentic denial of existence, and info or data integrity. Domain name system, Addressing units, Applications, System configurations, Executable programs, Essential addressing protocols DNS Administrators, Operators Restrict zone transmissions to decrease load on network system Applications, Executable programs Domain name system, Addressing units, System configurations, Essential addressing protocols DNS, Administrators, Operators Limited active updates to only official sources to keep away abuse. Such abuse include the misuse of a DNS server as an amplifier, DNS cache poisoning Addressing units, applications, System configurations, Executable programs Domain name system, Essential addressing protocols DNS, Administrators, Operators configure the trusty name server as non-recursive. Discrete recursive name servers from the trusty name server. Domain name system, Addressing units, Applications, Executable programs System configurations, Essential addressing protocols DNS, Administrators, Operators Permit DNS transference over TCP to provision non-standard demands. Furthermore, TCP could be essential for DNSSEC. Addressing units, Applications, System configurations, Executable programs Domain name system, Essential addressing protocols DNS, Administrators, Operators Domain name collision Domain name system, Applications Dont use any domain names which you dont own for your inner infrastructure. For instance, do not take into account non-public domain name area as top-level domains. Domain name system, Applications Stopping DNS demand for inside namespaces to leakage into the net via making use of firewall policies. Applications Domain name system Usage booked TLDs such as. invalid, test, localhost, or. example. Domain name system, Applications Denial of Service Amplification / reflection Applications, security, Generic Internet provider, Hardware, Executable programs, System configuration, Application protocols, Administrators, Operators System configuration, Essential addressing protocols, Administrators, Operators Undertake source IP address deal with authentication at the edge of net organisation to avoid network address spoofing via egress ingress filtering. Applications, Security, Generic Internet provider, Hardware, Executable programs, Application protocols System configuration, Administrators, Operators Workers of official name server operative must apply (Response Rate Limiting). Applications, Security, Generic Internet provider, Hardware, Executable programs System configuration, Application protocols, Administrators, Operators ISPs and DNS name server operatives must to deactivate exposed recursion on name servers and may just allow DNS requests from reliable sources. Applications, Security, Generic Internet provider, Hardware, Executable programs System configuration, Application protocols, Administrators, Operators Flooding Applications, Security, Generic Internet providers, Hardware, Executable programs, System configuration, Essential addressing protocols, Administrators, Operators System configuration, Essential addressing protocols, Administrators, Operators Industrialists and configurators of net tools must take footsteps to protected and secure all equipment . One option is to have them update by patching mistakes. Applications, Security, Generic Internet providers, Hardware, Executable programs System configuration, Essential addressing protocols, Administrators, Operators Protocol exploitation Applications, Security, Generic Internet providers, Hardware, Executable programs, System configuration, Essential addressing protocols, Administrators, Operators Malformed packet attack Applications, Security, Generic Internet providers, Hardware, Executable programs, System configuration, Essential addressing protocols, Administrators, Operators Application Applications, Security, Generic Internet provider, Hardware, Executable programs, System configuration, Application protocols, Administrators, Operators

The Heart, Hands and the Mind in Midwifery

The Heart, Hands and the Mind in Midwifery The Art of Midwifery Midwifery places the woman and the midwife at the centre of midwifery care. It is said that midwifery is an art that uses the heart, the hands and the mind. In relation to working with woman in childbearing this essay will discuss this statement. The essay will look at these three essential elements of midwifery, the heart, the hands and the mind, showing detail of how each are related and the importance of each element when working with women in childbearing. The heart looks at the key values of compassion, respect for the women, the baby and oneself, and the importance of women centred care. The hands focus on the skills, techniques and therapeutic touch of the midwife and the mind highlights reflective and ethical practice, and the knowledge required to practice safely and competently. The Heart At the heart of midwifery practice is the relationship between the midwife and the woman. This involves a relationship of trust. The women, relies on the midwife to give her confidence. The midwife is trusted by the woman to know what is best for herself and her body. The midwife benefits the childbearing woman with clinical knowledge, skills and recommendations, forming a relationship of mutual trust and respect (Alef Thorstenson, 2004). The mother and the baby are the central focus for the midwife. Pelvin (2006) describes the midwifes role as one of privilege. The intimate relationship between the midwife and the women exists, through a personal and momentous event in the life of a woman. The physiological procedure of birth and the post natal relationship between mother and baby is facilitated by the midwife however the midwifes influence does not end there, the role attempts to assist the women to have a deeper understanding of herself and of her family relationships. A fundamental value of midwives as stated in the (Australian Nursing and Midwifery council [ANMC] Code of ethics, 2005) is the value of kindness and compassion to others and self, by respecting the fundamental rights and choices of the mother and ensuring that practice is ethically and culturally appropriate. Acts of kindness such as being gentle, considerate and caring should be a constant approach to midwifery care. The art of midwifery involves achieving a balance between being competent and professional whilst showing heart by still demonstrating emotion. Hunter (as quoted in Jacob and Lavender, 2008, p. 78), says that à ¢Ã¢â€š ¬Ã‚ ¦expressing emotion and sharing feelings with others is immensely valuable, both for enhancing relationships and also for developing a type of practice that is open-hearted and genuine. This relationship is extremely valuable with pregnancy outcomes which may involve unexpected miscarriage, where supporting women and their families can be difficult. The Hands The hands in the art of midwifery looks at the benefit of therapeutic touch. Therapeutic touch can reassure the woman of her safety with the knowledge that her midwife is confident in her actions and sensitive to her needs. When situations do not allow words, the hands can convey reassurance and express confidence, compassion and care (Ernst, 2009). Touch can be used in many forms including close contact for physical support, helping the women to maintain her posture or just being there as a shoulder to lean on. Touch can provoke different responses by different women. While massage can be good for relieving pain for some, others find a simple light touch to the forehead is all thats needed to reassure a woman she is not alone and that the midwife is there for her (Page McCandish, 2007). Another important hands on skill for the Midwife is the ability to use palpitation and touch examination of the mothers abdomen to assess and determine the babys growth, position, size and wellbeing (Grigg, C. 2006). Other skills utilizing the hands can include, teaching breastfeeding, blood pressure measurement, supporting the women through labour and birth, baby assessments and supporting the newborn infant and the use of interventions such as epidurals. The (Australian Nursing and Midwifery council [ANMC], Code of Professional Conduct for Midwives in Australia, 2006) describes many other midwifery skills not only relating to the care of the woman but also her family and the community. It is the duty of the midwife to provide antenatal and parenthood education. The midwife is committed to working with the women, providing support and advice during her pregnancy/birth and through the postpartum period. The midwives responsibilities also extend to preventative care, detections of complications, promotion of normal birth and accessing the need for medical intervention and the carrying out of emergency procedures should an emergency occur. Creating a positive atmosphere and environment for the birth is an important factor for many women. Most women have their babies in the unfamiliar and unwelcoming environment of the hospital, a positive attitude assists in reducing anxiety and stress, allays fears and allows the woman to feel secure in her surroundings. Page McCandish (2007) suggest that simply by making more space and moving furniture in the room offers the woman more area to move and by providing different props such as benches, pillows, and cushions give the women more choices so as for example she can lean or rock when experiencing the intense pain of contractions. The skills of the midwife are many and varied and the hands are vital in conveying messages to the woman. The Mind As the Australian College of Midwives, ACM Philosophy for Midwifery (2004) states midwifery is informed by scientific evidence, by intuition and by experiences. This involves the midwife using knowledge gained from research evidence, individual values and preferences, seeking out evidence to support decisions and discussions with the woman to decide on her individual birthing plan. Page McCandish, (2007) describe evidence based clinical practice as the judicious use of the best evidence available, so that the clinician and the patient arrive at the best decision, taking into account the needs and values of the individual patient.(p.205) Birth is a normal life event and not a disease process thus making health promotion the basis for midwifery care. Health promotion and education involves more than the provision of information to woman in antenatal classes lead by a midwife, where the midwife discusses topics the professional deems relevant. Education needs to move to a more client-led agenda (Beldon Crozier, 2005). When working with women it is important to always focus on women centred language and effective communication. Thinking and imagining how the woman is feeling assists in providing comfort and reassurance to the woman. Giving women information about the progress of the labour in positive terms that the woman will understand is most valuable. Knowing when to be quiet is also important. The midwife has to be mindful of her own facial expressions as these can have a huge impact on the womans feelings, a smile conveys reassurance that everything is ok and going well (Page McCandish, 2007). The midwifes mind needs to be aware of the changes occurring in maternity care and know that the traditional medical model that once served the doctors and the hospital, is antiquated. As we move towards emerging midwifery models of care which favour continuity of mother and baby care by the same midwife throughout the womens pregnancy, birth and beyond (Barlow, 2008). A midwifes autonomy is increasing in maternity care. The Australian Nursing and Midwifery Council, Code of Ethics for Midwives in Australia (2005) also states midwifery care includes the promotion of normal birth, prevention and detection of complications in the mother and baby, medical care access and the carrying out of emergency measures as important responsibilities of the midwife. Conclusion The heart, hands and the mind all play important roles in the midwifery model of care. Each area can be difficult to explain as separate components of midwifery as the three areas are intertwined and each just as valuable as the other in providing women with women centred care throughout the life changing experience of childbirth. It is evident from research into the art and science of midwifery that midwives are essential in providing care to the childbearing women that supports and guides women through healthy pregnancy, labour and the postpartum period. Midwifery care involves the promotion of normal birth, prevention and detection of complications in the mother and baby, medical care access and the carrying out of emergency measures. Our role is to work in partnerships with women and their families by helping them to explore their options and make informed decisions. WORD COUNT: 1440 words with in-text referencing.

Theme Of Scarlet Letter :: essays research papers

â€Å"The rose bush, by a strange chance, has been kept alive in history; but whether it had merely survived out of the stern old wilderness, so long after the fall of the gigantic pines and oaks that originally over-shadowed it, -or whether, as there is fair authority for believing, it had sprung up under the footsteps of the sainted Anne Hutchinson, as she entered the prison-door, -we shall not take upon us to determine.† In The Scarlet Letter, author, Nathaniel Hawthorne effectively sets the mood for this dismal novel. The ugliness and rust in the prison and cemetery seems like the last place for any kind of beauty to be. But the rosebush grows contrasting with the depressing backdrop offering a sort of sweetness to this tragic story. In this tale, practically every main character is faced with a dreadful sin or evilness, but within the malice, there is also a pleasant side to each character’s transgression, illustrating hypocrisy. Hester Prynne is introduced as a tall, beautiful woman condemned for committing a serious sin of adultery. During her most significant scene, the first time she must climb the scaffold as disapproving eyes gaze upon her, Hester is described as being extremely graceful and brave. Even though Hester is labeled with an awful accusation, underneath all the sin, lies a young woman in love with a man. Chillingworth, Hester’s husband, admits that their marriage displayed no kind of love, so it was only expected that Hester get involved with a man she actually cared for. She was in fact the victim among the other characters by being forced to marry Chillingworth without loving him and had to deal with Chillingworth’s selfishness, which permitted him to marry the young girl – knowing all along that she never loved him. And lastly, she is the victim of Chillingworth’s stupidity in leaving his wife alone in Massachusetts. Treated as an outcast for about seven years, Hester is finally considered to be free from the "A.† When the Puritan community realized that Hester was in fact not as corrupt as supposed, they decided that she could return as a regular citizen in their village. In addition there’s Pearl, the â€Å"demon’s offspring†. She is described as a â€Å"luxuriant beauty; a bright complexion, eyes possessing intensity both of depth and glow.† With Pearl’s breathtaking appearance, her personality is somewhat odd. Her mood alters frequently. She may be laughing uncontrollably one minute, and the next, in an angry rage.

Survey of American History Essay -- US History

Over the course of American history many radical movements have forever changed the historical landscape of the United States of America. Since the beginning of American history, radical movements have played an important role in bringing about change in U.S. society and the U.S. relationship with other countries. They have also experienced major failures and defeats. Major concrete achievements and failures of radical movements have been present in changing the mainstream of the society since the end of WWI. Radical movements such as, labor/socialism, women’s rights, civil rights and peace have played a significant role in the development of U.S. politics and society and forever changed the past, present and future of the United States of America. The Labor/Socialism movement, supported mainly by the lower classes was a prominent radical idea that manifested itself into American society around the conclusion of WWI. â€Å"The very fact that the Soviet Union, the revolutionar y successor to Imperial Russia, was the first country to establish a Communist political and economic state was a major threat to the United States† (Brown 4). Influenced by the Bolshevik revolution in Russia, the Socialist movement gained momentum from oppressed workers and thus managed to successfully run hundreds of candidates around the nation for several decades. â€Å"The Socialist Movement was painstakingly organized by scores of former Populists, militant miners and blacklisted railroad workers, who were assisted by a remarkable cadre of professional agitators and educators† (Zinn 340). Socialism became extremely popular especially due to its endorsement by writers like Mark Twain, W.E.B. Dubois and Upton Sinclair as well its representation by Eugene Debs. With ... ... Great Society and Obama’s health care reform came into existence. Without the socialism/labor movement the civil rights, women’s rights and peace movements and their lasting impacts on society would never have happened. Works Cited Bloom, Alexander, and Wini Breines. "Takin' it to the streets": A Sixties Reader. 2nd ed. New York: Oxford UP, 1995. Print. Brown, Archie. The Rise and Fall of Communism. New York: Ecco, 2009. Print. Burkett, Elinor. "Women's Movement." Britannica Online Encyclopedia. Encyclopà ¦dia Britannica. Web. 15 Dec. 2010. . Guttmann, Allen. "Protest against the War in Vietnam." The ANNALS of the American Academy of Political and Social Science 382.1 (1969): 56-63. Print. Zinn, Howard. A People's History of the United States: 1492-present. New York: HarperCollins, 1999. Print.

American Indian Education Essay

In this article the author argues that the American government should provide the Indian society the opportunity to create their own institution, for further education. He believes the American culture is being forced upon Indian society through education. Arthur C Parker believes in further education, as he himself is a no graduate from Dickinson Seminary. In his experience, Indian Students are being taught to assimilate to common American culture, while disregarding there own family tree. He states that by placing an Indian University, students would be granted the opportunity to further there education, as well as, the opportunity to embrace there own culture. Based upon Indian culture, Indians will be able to expand there education at a superior level, while never being forced to be similar to the white race. The American Indian wouldn’t be no less than an American, now be treated any differently, but he believed that the Indian had the opportunity to be granted the same education. Furthermore, he feels like no other Indian should be left out of the proper education they deserve. In conclusion, Arthur C. Parker strongly stands up for his believes, and does bend his head in shame, he is proud to be and Indian. Considering the time frame, 1913, where America is a developing nation of many cultures, the brining of a single race institution would cause a big controversy. America is known as the â€Å"Melting Pot†, where there is a variety of different cultures. To one, this article will seem to be talking back to American society. Parker has a strong believe and feels like this will improve the Indians education. I believe that he is so passionate for the American Indian University because he did not have the opportunity to complete his education, probably because he didn’t feel comfortable in his learning environment. In my perspective, this article is important, but nothing extraordinary from modern days, this issue continues with other races. The opportunity to have a single race intuition would’ve meant that every single race would have that same right, one has to be accustomed to what America is, as of today, a mixture of many cultures and beliefs. In my opinion, any student who believes, and want a higher education, will do so in any environment they are in.

The Environmental Management System of Starbucks Coffee

Background of the companyâ€Å" Starbucks Coffee is the figure one purveyor of java in the universe. Starbucks Coffee is an American planetary java company and cafe concatenation based in Seattle, Washington. Furthermore, Starbucks Company is the largest cafe company in the universe in front of Costa Coffee, with 20,737 shops worldwide. Howard Schultz, the Chairman and CEO of Starbucks â€Å" . With what stated supra, Howard is really seeking to do Starbucks a 2nd place in our day-to-day lives. That is why, they are seeking to convey ‘family’ into the image whereby people of all ages can come to Starbucks and bask themselves. Starbucks started their first shop in 1971 opened in Seattle, Washington. Jerry Baldwin, Zev Siegl and Gordon Bowker got the thought from Alfred Peet of opening Starbucks java shop. Starbucks is now presenting a healthier option of nutrient and drinks for kids. Therefore, working parents can now bask their cup of java while making their work witho ut worrying about what nutrient and imbibe their kids can devour. Furthermore, with a household construct it excessively can construct a closer relationship between households.Introduction to the services / merchandises of the companyStarbucks is really peculiar about run intoing all their customers’ demands. The environment of their mercantile establishment is good equipped from friendly staff, a comfortable topographic point to loosen up to bask a good cup of java with your loved 1s and non to advert good Wi-Fi. Thus, working parents can come to Starbucks and make their work without experiencing stressed out. All in all, Starbucks is the perfect topographic point for households to dine in. In add-on, Starbucks serve both hot and cold drinks, whole-bean java, micro-ground instant java, full-leaf teas and besides bites. Most Starbucks shops besides sell pre-packaged nutrient points, hot and cold sandwiches, and points such as mugs and tumblers. Since 1987, Starbucks had opene d an norm of two new shops every twenty-four hours and had been profitable as local company in early 1980s. In add-on the shop ab initio sold merely coffee beans and java devising equipment instead than the drinks they had become celebrated presents. Starbucks is besides celebrated for holding good services and serve good quality of java. Furthermore, Starbucks besides introduced the new drive-thru construct shops with consistence in sort so that clients have the option to bask their favourite java on the spell, or at the shop should they prefer to stretch their legs and relax.Designation of the possible environmental impacts that possibly caused by the services / merchandises of the company. ( 10marks )Overall, Starbucks Coffee is recognized by many environmental associations for their eternal part as a â€Å"Green† company. Throughout the procedure of turning, processing and transporting the java beans, Starbucks Coffee has been in support of environmentally-sound java turn ing patterns and to guarantee the sustainability of its merchandise supply. Starbucks Coffee strives to cut down their environmental impact through some enterprises aiming issues like recycle, reuse, waste decrease every bit good as instruction spouses and consumers. However, there are some negative environmental impacts that are caused by the services and merchandises of Starbucks Coffee. Firstly, based on the Starbucks 2007 CSR Annual Report, each Starbucks Coffee shop uses 6.78kW/h of electricity, 0.058 thermos of natural gas, and 25 gallons of H2O, on norm, per square pes per month ( Saed, 2009 ) . The most serious environmental impact is H2O wastage. Recently, Starbucks Coffee is criticized by environmental experts for blowing 23.4 million litres of H2O per twenty-four hours caused by running lights-outs at its about 10,000 mercantile establishments worldwide ( Saed, 2009 ) . The wastage of H2O is a menace to the environment and wildlife as the pat H2O is sourced from rivers and belowground H2O. Since javas are brewed and served to clients in packaging like paper cups, doubtless another inevitable wastage of Starbucks Coffee is its java cups. It is estimated that the company produces more than 2 billion paper cups per twelvemonth ( Mother Nature Network Holding Company, 2010 ) . Since Starbucks Coffee uses disposable paper cups made of 10 % recycled paper fibre and 90 % new paper, tremendous measure of natural resources like trees, H2O and energy are required for the processing of the paper cups. In add-on to that, the company’s paper cups are laminated with fictile rosin liner, therefore are unable to be recycled. After devouring their javas, the paper cups are extremely likely to stop up in a landfill in which decomposing of the paper cups occurs. This will ensue in the release of methane gas, which is a nursery gas with 23 times the heat-trapping power of C dioxide ( Saed, 2009 ) . Emission of this nursery gas causes nursery consequence which will take to planetary heating. Although Starbucks Coffee is promoting clients to convey in their ain reclaimable cups and bask a 10 % price reduction by making so, more inaugural is needed to actuate clients to be more environmental-friendly.The company’s environmental direction system.There are five environmental direction system that have been implement by Starbuck Company are constructing greener shops, recycling & A ; cut downing waste, Starbucks recycling substructure, cut downing waste with reclaimable Cups and H2O preservation. First Starbuck construct greener shops. Starbuck is a shop that holding LEED ® Certified Stores. They have created environmental consciousness on a planetary graduated table since from the design phase right through to building and operations. Besides that, Starbuck besides pay attending in energy preservation & A ; renewable energy, they have pay attending and committed to cut downing the measure of utilizing energy and besides back uping new, renewable solutions and prefer to utilize the energy in the green manner. Second, recycling and cut downing waste. Starbuck company said that they have 39 % of their retail shops in USA AND Canada were able to offer forepart of shop recycling and 71 % of java were able to recycle and be a fertiliser. Starbuck besides working with Paper Recovery Alliance to increase credence of their stuffs while customize their recycling plan to suit changing regional demands every bit much as possible. Besides that, in 2013 Starbuck have 80 % ( more than 3,200 ) of their shops in USA and Canada have recycled composition board boxes and other back-of-store points. Starbuck Company besides encourage their clients to happen out if their packaging is reclaimable in their vicinities at Earth 911. Third, Starbuck recycling substructure. Starbuck Company proves that the cups that they are utilizing can be accepted as a valuable natural stuff in a assortment of recycling systems. Starbuck besides working and coaction as a member of the Foodservice Packaging Institute’s Paper Recovery Alliance and the Plastics Recovery Group to happen and convey up solutions to scale and turn to common challenges. Fourth, cut downing waste with reclaimable cups. Reclaimable cups are an of import constituent for Starbuck Company in the waste decrease scheme. Since 1985 Starbuck rewarded client with 5 % price reductions that bring their personal tumblers and 5 % of the drinks made in their shops in tumblers and brought in by their clients. I felt that this is the effectual manner to promote people to affect in recycling. Last, H2O preservation. In 2008, Starbuck Company has set a end to cut down H2O ingestion by 25 % in 2015. Since so, they have identified a figure of chances to utilize this cherished resource more sagely and spent the last few old ages proving and formalizing these solutions. They have cut H2O ingestion by 21.1 % through several steps, including the usage of efficient fixtures and equipment that actively monitors ingestion to place spikes in H2O use and taking action and upgrading the H2O filtration systems in their shops to take attention and protect about the cleanness of river and watercourse. Starbuck Company have besides dominate H2O extends to H2O ingestion, protection and functioning clean H2O in coffee-growing communities. Through C.A.F.E. Practices and the resources, Agronomists of Starbuck Company have provide java husbandmans at their six farmer support centres around the universe, Starbuck Company assist increase their output and quality, while still cut downing the H2O use for java processing and guaranting workers have entree clean imbibing H2O to supply clients a good and clean java. What are Starbuck making now are pull offing H2O that can be seen â€Å"going down the drain† provides one set of challenges, but much of their H2O footmark happens behind the scenes. Leaks can develop below floors, outside in sprinkler systems, even in lavatories. To battle these unseeable enemy, Starbucks Energy and Resource Conservation squad uses advanced analytics to place shops that are utilizing inordinate sums of H2O. Facilities experts will see the shops that are utilizing inordinate sums of H2O to name and rectify aberrant. This pattern has alleviation in inordinate H2O usage.The company objectives whether it complies with SMART attack in EMS.The Starbucks Company has complied with SMART attack in EMS. The company has specific mark to turn to, mensurable mark with demoing per centum, accomplishable mark, realistic with demoing how they achieve the mark, and time-bound. The Starbucks Company is seeking the ways to cut down environmental footmark, tackle clime alteration and stimulate others to make the same. The company have specific mark to accomplish their aims such as cut downing and recycling waste, energy preservation, H2O preservation, and edifice greener shops. For the specific mark of cut downing and recycling waste, the Starbucks Company has a mensurable program that to hold recycling available in all of their shops and serve 5 % of drinks in reclaimable cups by 2015. The mark is accomplishable and realistic because the Starbucks Company offered a 10-cent price reduction for client in order to promote clients to utilize reclaimable tumblers or mugs for their drink in the US and Canada. Furthermore, the clients who drink hot drink in shop are served with ceramic mugs. Besides, composition board boxes, milk jugs, sirup bottles, and java evidences which can be found behind the counter are sent to recycling services but recycling success depends on the obtainability of commercial recycling services where the shop is located. Another specific mark is energy preservation, time-bound is twelvemonth 2015, the Starbucks Company has mensurable mark that commit to cut down 25 % of energy ingestion and to cover 100 % electricity ingestion with renewable energy. The mark is accomplishable and realistic because the company has made significant advancement in developing and understanding new attacks to cut down energy ingestion in the last few old ages and go on to happen extra renewable solutions. Furthermore, the specific mark of H2O preservation, the Starbucks Company commit to cut down 25 % H2O use in all their shops by 2015. The mark is accomplishable and realistic because the company has changed uninterrupted watercourses of H2O to manual spigots, and clean liquidizer jugs utilizing a blast of higher force per unit area H2O alternatively of unfastened pat. Besides, the company besides plans to put in efficient H2O fixtures, such as lavatories, spray caputs used to rinse dishes, and low-flow spigots in new shops.Alternate ways to better environmental public presentation of the company beside the attack stated in company policy.Recycling and cut downing waste About the cup being used, there are many ways to cut down the cup waste through encourage client to utilize ceramic mug. Offer price reduction for utilizing ceramic mug and their ain cup alternatively of merely their Starbuck trade name cup. When staff giving order, may inquire client for utilizing ceramic mug if they are holding their java in the store. Use ceramic mug besides for clients when petition for H2O, cut down the usage of paper and fictile cup possible. In add-on, client environmental consciousness is of import excessively, non supply paper tissue in self-counter which client usage extravagancy, is merely provided one to two tissue for them when buying one drink. Energy preservation Energy play an of import function in a java store, from roasting java to the whole store, it use energy. However to cut down the usage of energy is trouble, even the LED lighting was installed, but it merely cut down non much per centum. There is a manner to cut down one of the usage of energy which is HVAC system: warming, airing, chilling. It could see landscaping the outdoor environment, put some comfy furniture at outdoor, have a screen and more works to do it a cool topographic point and good airing. If client prefer have drink at outside instead than indoor, therefore it could salvage more installations provided. Water preservation Water is everything for the Starbuck’s concern, from the doing drinks until the cleaning occupation, all about the H2O. A little wisdom of life for cleansing, we can utilize the H2O in a utile manner which use more than one. For illustration, utilize the H2O to blush lavatory after wash the veggies and fruits, and after wipe up the indoor would utilize the H2O to blush the outdoor. Furthermore, there are many save H2O technique offer in the market. In the market, there is a save H2O lavatory which merely flush 1.5 litre H2O one time alternatively of normal 3 litre H2O, it save 50 % of H2O in normal lavatory usage. In order to salvage H2O, centripetal spigot would besides see to utilize for client and staff, it will come out right sum H2O for wash manus. Undertaking clime alteration Presently Starbucks’s coffee-growing communities in Sumatra, Indonesia, and Chiapas, Mexico, nevertheless there are many Starbucks shop in different states. In other agencies, there is a high cost for transportation the java bean to each state which merely from certain coffee-growing communities, it besides consume a batch of fuel. Fuel is cherished naturals mineral, one twenty-four hours there will be exhausted. There is a manner to cut down the usage of fuel which is develop more coffee-growing communities in different states so that java bean can acquire in local and non reassign from other topographic point, it besides benefit to cut down cost of the drink. MentionsMother Nature Network Holding Company ( 2010 ) . Starbucks and the Environment. Retrieved on November 22, 2014 from: hypertext transfer protocol: //www.mnn.com/money/sustainable-business-practices/stories/starbucks-and-the-environmentSaed, T. ( 2009 ) . The Impact of One Cup of Starbucks Coffee. Retrieved on November 22, 2014 from: hypertext transfer protocol: //globalcitizens.pbworks.com/w/page/9036435/The % 20Impact % 20of % 20One % 20Cup % 20of % 20Starbucks % 20CoffeeTaylor, B. Kelly, J. ( 2013 ) Global Responsibility Report Goals & A ; Progress 2013. Retrieved from hypertext transfer protocol: //www.starbucks.com/responsibility/global-report.Starbucks Corporation. ( 2014 ) .Environmental Stewardship. Retrieved fromhypertext transfer protocol: //www.starbucks.com.my/responsibility/environment.